As the ratings war between The Voice and Britain's Got Talent continues, BBC bosses have come up with another plan to beat Simon Cowell.
Determined to knock Cowell off his glitzy ITV throne, the BBC will launch a Sunday night results show, The Sun reports.
Over the past weeks the ratings war between the two talent shows has received much media attention, with The Voice coming up trumps again and again.
It appears as though the BBC are simply cashing in on the high ratings, but I can’t help but wonder if they’ve had this plan up their sleeves all along.
The Sunday shows will begin this week, when 20 hopefuls from the four teams will face the chop. The remaining contestants will go head to head in live shows from 28 April.
BGT will host just one Sunday show on 6 May, to accompany the live finals. As The Voice UK will still be going on, there is potential that the shows may clash again.