Dieters will no longer have to wait for their weekly weigh-in at their local church or community centre - as Weight Watchers have hit the high street with its first British one-stop shop.

Dubbed the ‘Lifestyle Centre’, the new slimming superstore has launched in Reading, offering people one-to-one consultation sessions as well as the chance to stock up on Weight Watchers own brand food treats.

Weight Watchers plan on expanding the concept depending how successful it becomes with dieters in Reading.

The people behind the superstore believe that it will prove popular with weight-conscious commuters who don’t have time to attend traditional group support meetings.

The idea is that they ‘pop in’ for an express weigh-in and do a weekly shop of low-calorie foods that tie in with the weight Watchers ‘ProPoints’ scheme.

“We are constantly broadening our weight-loss support services and tools to meet the changing needs of consumers,” says Chris Stirk, director of products.

“With many of us working longer hours and demanding a more personalised, flexible service, we continue to adapt and enhance our products and services to meet the needs of the community.”

Weight Watchers currently runs over 6,5000 weekly group meeting around the UK.

Recently, a scientific study led by the International Congress on Obesity (ICO) discovered that people following the Weight Watchers are twice as likely to lose weight than those following a standard weight-loss programme.

And it looks like the new slimming store has come at the best time.

In the UK, 25% of Brits are obese, making British women the most overweight in Europe. However, despite the evidence, only 6% of people believe their weight problem is severe enough to be described as obese, according to a survey by Slimming World.

Another recent study revealed that the majority of people are in denial about their weight...

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• How To Stay Motivated On Your Diet

  Expert tips from <a href="http://www.slimmingworld.com/" target="_hplink">Slimming World</a> obesity expert, <strong>Dr. James Stubbs</strong> and Dr. Dr Khandee Ahnaimugan from <a href="http://www.drweightloss.com/" target="_hplink">The Weight Loss Doctor</a>.

• Get Support

  "Slimmers who join with like-minded people with similar goals and problems - whether online, in social media networks or in a local community group - are more likely to stay motivated to succeed. They benefit from sharing experiences and taking inspiration and motivation from fellow slimmers to help them lose weight. Getting support is crucial to having the tools to cope with small weight gains and stay on track without giving up," says Dr James Stubbs, obesity researcher for <a href="http://www.slimmingworld.com/" target="_hplink">Slimming World</a>.

• Don't Get Too Hung Up On Weight

  "Don't get too hung up on your weight measurements. A common cause of giving up on losing weight, is when people look at the scales and get disappointed with their progress. This all ties in with having deadlines and wanting to lose weight urgently. The scales don't always show the results of your efforts straight away. Weight also goes up and down due to other factors like hormones, hydration and your last meal. Don't read too much into one weight measurement. You should be looking at the overall trend. If you are sure that you are doing the right things (eating less and being more active) then the results will definitely come. Be patient," says Dr. Dr Khandee Ahnaimugan, from <a href="http://www.theweightlossdoctor.co.uk/" target="_hplink">The Weight Loss Doctor</a>.

• Don't Expect Perfection

  "For some reason, when people try and lose weight, they have this belief that they need to stick to their new regime perfectly. This is part of the diet mentality and it is very harmful. It means that people who have a "bad day" often feel like they have failed. And in the worst scenario it makes them want to give up. But this expectation of perfection is totally unrealistic. You should expect to have "bad days". Don't beat yourself up over them. A normal life includes days when you eat a bit more and days when you eat a bit less. The main thing to remember is that after days when you have a bit more, you need to get back on track as soon as possible," says Dr Khandee Ahnaimugan, from <a href="http://www.theweightlossdoctor.co.uk/" target="_hplink">The Weight Loss Doctor</a>.

• Do It Yourself

  "Do it for yourself: Being told to lose weight by someone else scores low as a motivator. Although being told by your GP that your health is at risk can be the shock that sets you on the weight loss road. "Setting your own target weight and losing weight for the reasons that suit you, when they suit you makes all the difference to success. Getting praise from fellow slimmers or colleagues for weight loss achievements is a great boost to help stay on track because it gives a sense of achievement, so spurring you on," says Dr James Stubbs, obesity researcher at <a href="http://www.slimmingworld.com/" target="_hplink">Slimming World</a>.

• Make It Easy For Yourself

  "Make things as easy as possible. It might not sound like a revelation, but the more unpleasant you make your weight loss programme, the less likely you will stick to it. This seems like common sense but so many people still believe in the "no pain - no gain" approach. This might work for a few people, but for most of us, we are much more likely to succeed if we make things as pain-free as possible. How do you do that? Make small changes each week that you know you can maintain. Instead of setting the bar too high and failing, if you make small changes each week, you get a track record of success behind you," says Dr. Dr Khandee Ahnaimugan from <a href="http://www.theweightlossdoctor.co.uk/" target="_hplink">The Weight Loss Doctor</a>.