Now, as much as we love our hometown, we would receive a serious ribbing if we rocked up to HuffPost towers sporting a 'I <3 Bristol' inking upon our person.
But somehow Scarlett Johansson's new New York tribute tattoo is just so much cooler.
The actress has had the inking done in honour of her native city in a bracelet design on her wrist.
And someone with much beadier eyes than us spotted the tiny tat as she stepped out on the red carpet at the LA premiere of her new film The Avengers earlier this month.
>IN PICS: THE AVENGERS WORLD PREMIERE RED CARPET
> PIC QUIZ: WHOSE TAT IS THAT?