European Commission Spend £300,000 Redesigning Logo

The Huffington Post UK  |  By Posted: 26/04/2012 12:36 Updated: 26/04/2012 12:41

The European Commission has spent over £300,000 on updating its logo, it has emerged.

According to reports, the Commission paid a graphic designer £110,000 to add a swerving, modernist outline of the Commission's Berlaymont building, with an extra £215,000 spent on replacing other logos used by the Commission.

The decision by the EU has been criticised by UKIP leader Nigel Farage as "such a waste of money".

He told HuffPost UK: "It is entirely in keeping with the workings of the European Commission. It has no understanding of the lives of real people which is why it continually demands more money even during a financial crisis"

Officials told The Daily Telegraph that the expenditure was a saving because it would replace 400 departmental logos within the commission, which has led to a "confused situation" that had cost £3.7 million.

"We have now combined the flag with the unique features of the Berlaymont and the European flag remains an important element in the Commission's new visual identity. That is why the cost for developing the visual identity is really not high," said a spokesman.

Richard Ashworth, leader of Britain's Conservative MEPs, said: "While member states including the UK are pushing ahead with painful austerity measures to sort out Europe's economic mess, the commission is content to spend six-figure sums on window-dressing. Of all the urgent problems facing the EU just now, this hardly top of the list."

This is not the first time EU has got into trouble over its promotional material. It was recently forced to withdraw a video after complaints that it was "racist".

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12:47 on 27/04/2012
So what?

When Thatcher decided to scrap Gwent County Council and create three separate Unitary authorities in south Wales, and area, maybe one hundredth of the size of the UK, probably a thousand the size of the EU, the costs exceeded that to the power of ten I estimate, changing all the notepaper, the vehicle signs, the road and motorway signs and all the rest of the necessary alterations, all after the Tories invented the new county councils in the early 70's.

'Waste' is a matter of rational perception, not a matter for the media to try getting the taxpayers steamed up about.
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23:07 on 26/04/2012
looks like a stack of money with a great gaping hole through it. accurate summing up in a cnutshell I think.
Grate VFM.
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mokgee
Sabu.Satsang, Samsara, Solitude...
19:49 on 26/04/2012
Now come on you lot, stop whingeing. Take 325 000 away from 50 Million, which is what they rob us of every single day. Sanctioned by the people you all elected to lead your country, sorry their country. It is a pitiful drop in the ocean in comparison, have any of you complained about this farce, why of course not, just accept it....
concodtob
16 stone athlete and intellectual
18:05 on 27/04/2012
You are right mokgee.Ultimately it's up to the people to put a stop to this madness by refusing to vote for the main 3 parties.I suspect it will be business as usual come election time, what a nation suckers.
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Lord Justice Wolf
18:40 on 26/04/2012
So thats £250 online logo with photoshop......and thats expensive and the rest in someones back pocket? And we pay them Millions every day for them to spend however they like and by the way.....we have NO say in how they operate? I am absolutely positive we did not win the second world war. We have been patronised since the 2nd world war and now they have had enough and want us of our little ireland, sorry Germany's Ireland.
lastpost
see biography
14:09 on 26/04/2012
"According to reports, the"
image approximates a view inside the head of the average Greek citizen.

"criticised by UKIP leader Nigel Farage as "such a waste of money"
considering the French electorate may shortly be closing them down, permanently.

"a "confused situation" that had cost £3.7 million."
didn’t even register on the unsigned off accounts. It was probably more than covered by those savings made by dispensing with the services of actuaries.

"the European flag remains an important element in the Commission's new visual identity."
Plus, it gives the disposed citizens of the EU something to huddle under on cold nights.

"This is not the first time EU has got into trouble"
Let us pray it’s one of the last.
concodtob
16 stone athlete and intellectual
20:25 on 26/04/2012
I thought the EU accounts have been signed off for the last 3 years?
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Zurichilux
A liberal conservative controversialist
13:36 on 26/04/2012
For gods sake. What on earth is wrong with these people? I could have made that logo in five minutes. Besides, It looks crap, ive made better looking ones for fun.
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Mickey Mouse 1
There are no lies or deceit on a chess board.
13:12 on 26/04/2012
Is the new logo designed to depict mass immigration into the UK?
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Nathan0316
TrueBlueTory Age quod agis
12:50 on 26/04/2012
And they wonder why Britain would vot no in any referendum to join the EU!
concodtob
16 stone athlete and intellectual
13:38 on 26/04/2012
That's why we'll never get a referendum.