Rock royalty Pixie Geldof and Georgia May Jagger have teamed up to help launch a nationwide campaign to battle breast cancer.
The pair are supporting this year's Fashion Targets Breast Cancer campaign, a nationwide poster campaign starting tomorrow.
It will run for six weeks and raise funds for charity Breakthrough Breast Cancer through the sale of products including clothing, accessories and other items from high street chains including M&S, Laura Ashley and Debenhams.
The drive, started by Ralph Lauren in 1994, aims to unite the fashion world to help fight the disease and this year M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, Daisy Jewellery, my-wardrobe.com, Debenhams and Shavata have designed pieces for the collection.
The items, which have a best of British theme, tying in with the Olympics and the Diamond Jubilee, range from £2 to £150 and all carry a minimum 30% donation, organisers said.
Georgia May Jagger, whose supermodel mother Jerry Hall fronted the campaign for the 10-year anniversary in 2006, said:
"Every year Fashion Targets Breast Cancer brings women and fashion together for this vitally important cause, and I'm thrilled to be part of it.
"I'd love every woman to join me - Buy It. Fight It. Wear Your Support!"
Model and singer Pixie Geldof added: "Fashion Targets Breast Cancer is all about British retailers and British women standing together in the fight against breast cancer.
"Check out the collection at www.fashiontargetsbreastcancer.org.uk. Join me - Buy It. Fight It. Wear Your Support!"
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