You'd think in a fight between a dog and an electric toothbrush that the dog would win. And yet, in this case, that's just not what happened, with the toothbrush emerging victorious after 47 seconds of continuous attacks.
Neo the Belgian Shepherd puts up a valiant front, but as he doesn't actually bite or move the darn thing, it's the toothbrush's day through sheer perseverance alone.
Bizarrely, this isn't the only time Neo has come a cropper with his nemesis the electric toothbrush, with this second video showing the sneaky piece of dental hygiene equipment hiding in a sofa to foil Neo's strikes.
The poor pooch! When will be succeed in... doing whatever he's planning on doing to the tootbrush when he actually gets round to doing it? Here's hoping.