We've had John West's kung fu bear advert, we've had Egyptian 'Never say no to Panda' cheese adverts and now this, French cable channel Canal+'s 'The Bear' advert - and it's easily the best of the lot.
Unveiled in late 2011, it's only now that much of the internet is getting round to watching it: a Game Of Thrones-esque behind-the-scenes bear-based masterpiece that may not necessarily make you want to buy Canal+'s products, but sure does put a smile on your face.
There's just something about a temperamental director bear screaming at his co-workers that fills us with joy, you know? It helps that he's French too, of course. French bears are always the funniest, we find.
And just as a little bit of compare and contrast, here are some actual, real bears. Waving. As you'd expect.