The Voice paid the penalty for Chelsea's Champions League heroics last night as it lost out in the ratings battle to the football.
Figures from ITV showed an average of almost 7 million tuned in from 7pm when the pre-match coverage started through to 10.30pm - compared to 4.2 million on BBC1 in the same time slot.
That includes a hefty chunk of The Voice which ran from 6.30pm to 8pm.
The Champions League final, won in dramatic fashion on penalties, reached a peak audience of 10.6 million and was the most watched programme on British television last night.
ITV figures show a peak audience of 6.5 million tuned into The Voice.
It means another bad week for the BBC talent search show which was beaten in the ratings last weekend by another final - this time for its rival Britain's Got Talent.
At one stage, when station bosses had scheduled a series of head-to-head clashes, The Voice had won the ratings battle for three consecutive weeks - but since then it has been losing pace as viewers have lost interest in the show.
|johnnydollar01 TV Ratings Monday: 'Five-0' Finale Rises, 'The Voice' Falls, 'Motive' Debuts Soft, 'The Goodwin Games' Premieres Low http://t.co/M03akt1x2v|
|jvermelin The Voice : Accusé d'homophobie, Nicolas Bedos se dit "prêt à fister Jean-François Copé" http://t.co/1cMcHakWOh via @MetroFrance|
|stephentall From @libdemvoice > Opinion: Nationalists want to monitor the BBC! http://t.co/ttmMb0Z7Z2|
|OttawaCitizen More Tory Senators add their voices to call for change. http://t.co/3Wru1BCufQ|
Ben moi, le tweet "homophobe" (WTF ?) de @NicolasBedos1 m'a fait marrer (avec retard parce que #TheVoice et moi...) http://t.co/uaD0VcmUCX
5 hours ago from web
More Tory Senators add their voices to call for change http://t.co/v4WaZHFuld #cdnpoli
6 hours ago from web
|almiraat Happy to moderate tomorrow's @globalvoices unconference at the SIF13. follow debate/submit questions via following hashtags: #SIF13 #unconf|
|JackDromeyMP All-Party chorus of voices grows for the lifting of the cap on Councils to borrow against their assets and income streams to build homes|
Dominic Lawson unmissable for @IndyVoices on the EU, Mandelson, and the trouble with referendums: http://t.co/pF4tobQPE2
10 hours ago from web
|appletweets AT&T waives voice, data and text overage fees for Oklahoma tornado victims: In response to the devastating tor... http://t.co/X2CP7cTTNQ|
|Sundry Have I ever told you how my husband can identify ANY celebrity voiceover, but can't name or describe the person? "The guy in the...thing!"|
Wait a moment. @adamlevine is NOT wearing a t-shirt on #TheVoice. Quick, check to see if Satan is strapping on some ice skates. -H
11 hours ago from web
|IngrahamAngle Thnx! "@AlainersBoard: #HollyTucker sang How Great Thou Art. https://t.co/aqjOLSdzik Here is Itunes Version." #TheVoice|
|Star_Chefs Chefs developing their own voices, above siren calls of heirloom carrots http://t.co/oO08ICCgz8 @matthewtinder @rebel_within @YigitPura|
|Shoq But I confess, I chased @michelleChamuel types since jr. high. Quirky-smart-talented and artful was always a big draw. #thevoice.|
|Shoq Oh, Usher agreed with me. "It's just you," up there, he says of @MichelleChamuel. And such a special you, she is. #thevoice.|
Remember, buying @josiahhawley's songs on #itunes counts for 100 votes!!!! #VoiceTop10 @NBCTheVoice
15 hours ago from web
|Shoq I agree with Adam. @DBradbery poise and confidence are 'astonishing..' for a 16 year old, or an any old. #TheVoice|
|Shoq Danielle is going to be a mega star. Been apparent for awhile. But she's still country. I'm a @judith_hill-ian this #theVoice season.|