The Voice paid the penalty for Chelsea's Champions League heroics last night as it lost out in the ratings battle to the football.
Figures from ITV showed an average of almost 7 million tuned in from 7pm when the pre-match coverage started through to 10.30pm - compared to 4.2 million on BBC1 in the same time slot.
That includes a hefty chunk of The Voice which ran from 6.30pm to 8pm.
The Champions League final, won in dramatic fashion on penalties, reached a peak audience of 10.6 million and was the most watched programme on British television last night.
ITV figures show a peak audience of 6.5 million tuned into The Voice.
It means another bad week for the BBC talent search show which was beaten in the ratings last weekend by another final - this time for its rival Britain's Got Talent.
At one stage, when station bosses had scheduled a series of head-to-head clashes, The Voice had won the ratings battle for three consecutive weeks - but since then it has been losing pace as viewers have lost interest in the show.
|HuffPostMedia The latest horror at the Village Voice http://t.co/LUGIljAgnH|
|tvkatesnow Yes @Deannas_Voice is the org. RT @PattyRJones: the family said they will be doing a rally is there a way to contact them?|
|nynewsn 'Village Voice' fires Michael Musto in yet another round of cuts http://t.co/PGpodjfaru #ny #nyc|
Texas qui apprend le Français pour #TheVoice et on en parle ds #Taratata
16 hours ago from web
[American Voices] "You forgot to mention the drone attacks that kill hundreds of innocent people." http://t.co/oyujHfNvDw
16 hours ago from web
|Deggans It's official: Cee Lo Green & Christina Aguilera return to NBC's The Voice in fall w/Blake Shelton & Adam Levine; Shakira & Usher in spring|
|amandacarpenter Someone needs to put together a tally of the total number of groups that wanted to make their voices heard in 2012 but were silenced by IRS|
|rcammisola SeeTickets have posted me the invoice for tickets to a gig in 2 weeks as expected, but tickets to a gig that was 2 months ago. Service!|
|brianstelter While "X Factor" and "Idol" are in need of new judges, "The Voice" is bringing everyone back for more. THR: http://t.co/3klQ9Kzpj1|
|nytimesfood The Village Voice Loses Its Restaurant Critic: Robert Sietsema has been a food critic for several decades. http://t.co/P3jGW8bxgi|
|EthanZ The seven "speak nots" in Chinese universities - interesting translations on @globalvoices: http://t.co/K8LqKMQ5pB|
|CHOW Sad news that the @villagevoice let food critic @robertsietsema go. As a tribute, Robert's Bucatini all'Amatriciana http://t.co/WFKDRaKeGs|
|chaughney On the same day of layoffs at the Village Voice, its owners say they're hiring: http://t.co/zBa4SXlDMY|
newspaper seppuku: take out each organ, one by one, until, with the second lung or maybe the liver, the patient dies. Goodbye @villagevoice
20 hours ago from web
|m1keh0gan God, it just gets worse and worse at the Village Voice. http://t.co/diOzrU9VTm|
|ggreeneva It really makes me gasp, seeing @ThePhoenix die and the @VillageVoice all but do likewise. End of an era.|
|shinangovani Conrad Black tells Margaret Wente he doesn't enjoy the sound of his own voice. Thinks it's "slightly irritating." http://t.co/LIcHwXe8Vk|
|maudnewton Yes. // MT @Steffikeith I don't understand how the Village Voice can lay off @mikeymusto. His name is practically synonymous with the paper|
|joshgreenman Musto was out long ago. RT @intelligencer: Michael Musto and More Out at the Village Voice http://t.co/HM4vU1VrMn|