You don't need to be Mystic Meg to know that if Katie Price has some new wares to flog, an inevitable photocall featuring her dressed up in a suitably ridiculous outfit will soon follow.
And today it was business as usual as she launched her latest underwear collection for her Store Twenty One range.
As Katie tottered around in rollers modelling the, you guessed it, pink undergarments, her bum got a bit hungry, leaving Katie red-faced as she had to tend to the problem in front of the paps.
She had also used her powers of persuasion to rope in dutiful fiance Leandro Penna to help shift those all-important extra units.
At least he didn't pull an Alex Reid and start trying them on.
A half naked Leo froliced around in the bed which was on set, which gave us a frightful insight into the bedroom antics of the pair.
Get. A. Room.
> IN PICS: KATIE'S CRAZIEST LOOKS