You don't need to be Mystic Meg to know that if Katie Price has some new wares to flog, an inevitable photocall featuring her dressed up in a suitably ridiculous outfit will soon follow.

And today it was business as usual as she launched her latest underwear collection for her Store Twenty One range.

katie price

As Katie tottered around in rollers modelling the, you guessed it, pink undergarments, her bum got a bit hungry, leaving Katie red-faced as she had to tend to the problem in front of the paps.

katie price

She had also used her powers of persuasion to rope in dutiful fiance Leandro Penna to help shift those all-important extra units.

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  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

  • Katie Price launches new underwear range

At least he didn't pull an Alex Reid and start trying them on.

A half naked Leo froliced around in the bed which was on set, which gave us a frightful insight into the bedroom antics of the pair.

katie price leandro penna

Get. A. Room.

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> IN PICS: KATIE'S CRAZIEST LOOKS

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  • Katie Price 'Precious Love' Perfume Launch

    LONDON, ENGLAND - NOVEMBER 17: Katie Price attends a photocall to launch her 'Precious Love' Perfume at The Worx on November 17, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

  • Katie Price Launches KP Rocks

    LONDON, ENGLAND - NOVEMBER 07: Katie Price attends a photocall to launch her new venture 'KP Rocks' at The Worx on November 7, 2012 in London, England. (Photo by Ben Pruchnie/Getty Images)

  • Katie: My Magazine Launch - London

    Katie Price during a photocall to launch Katie: My Magazine at the Worx Studio in London.

  • Katie Price Clothing Range Signing - Photocall

    THURROCK, ENGLAND - JANUARY 08: Katie Price attends a photocall to promote her 'KP Baby' and 'KP Equestrian' clothing ranges at Lakeside Shopping Centre on January 8, 2011 in Thurrock, England. (Photo by Ian Gavan/Getty Images)

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • The Many Looks Of Katie Price

  • Katie Price Launches Summer Lingerie Range For Store Twenty One

    LONDON, ENGLAND - MAY 29: Katie Price and her finace Leonadro Penna launch her new summer lingerie range for Katie's Boutique available exclusively at Store Twenty One at The Worx on May 29, 2012 in London, England. (Photo by Tim Whitby/Getty Images)

  • Katie Price launches her new novel 'In the Name of Love' at the Worx Studios. London, England - 21.06.12 Mandatory Credit: Daniel Deme/WENN.com

  • Katie Price Photocall - Milton Keynes

    Katie Price launches her new swimwear, nightwear and lingerie range at Store Twenty One in Milton Keynes.