Whether it is the intro or not, the BBC's Euro 2012 trailer is an uninspiring effort ahead of the Championship.
ITV 1 meanwhile have gone down the cringing route by re-writing history to ensure Paul Gascoigne did make contact with Teddy Sheringham's cross against Germany to put England into the Euro 96 final.
So with expectations low, it's time to get nostalgic for the yesteryear intros the two terrestrial rivals have given the nation over the past 20 years.
But which, from the slideshow, is your favourite? And if you can track down ITV's Euro 2000 and Euro 2004 videos, please get in touch.