A Swiss newspaper has celebrated the launch of its digital edition by publishing its entire front page in binary code.

Binary code is a way of representing text and numbers as ones and zeroes. Zero is '0', one is '01', two is '10', and so on. The letter 'a' is represented by '01100001', which is also the number 97.

Neue Zürcher Zeitung (NZZ) said that now its entire print edition had been digitised, it was time to make a further leap into ones and zeroes.

Only the date, number, price, the photo and the ads remaining untouched. (Seems like a missed opportunity for ASCII fun to us, but what do we know).

Unfortunately binary is slightly more unwieldy than the newspaper may have anticipated - and as such it had to abbreviate its name to NZZ for the occasion. (01001110 01011010 01011010)

In recognition of the feat - and to go one better - see below for the full front page, and a hex version of this article.

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41 20 53 77 69 73 73 20 6e 65 77 73 70 61 70 65 72 20 68 61 73 20 63 65 6c 65 62 72 61 74 65 64 20 74 68 65 20 6c 61 75 6e 63 68 20 6f 66 20 69 74 73 20 64 69 67 69 74 61 6c 20 65 64 69 74 69 6f 6e 20 62 79 20 70 75 62 6c 69 73 68 69 6e 67 20 69 74 73 20 65 6e 74 69 72 65 20 66 72 6f 6e 74 20 70 61 67 65 20 69 6e 20 62 69 6e 61 72 79 20 63 6f 64 65 2e 0d 0a 0d 0a 4e 65 75 65 20 5a c3 bc 72 63 68 65 72 20 5a 65 69 74 75 6e 67 20 28 4e 5a 5a 29 20 73 61 69 64 20 74 68 61 74 20 6e 6f 77 20 69 74 73 20 65 6e 74 69 72 65 20 70 72 69 6e 74 20 65 64 69 74 69 6f 6e 20 68 61 64 20 62 65 65 6e 20 64 69 67 69 74 69 73 65 64 2c 20 69 74 20 77 61 73 20 74 69 6d 65 20 74 6f 20 6d 61 6b 65 20 61 20 66 75 72 74 68 65 72 20 6c 65 61 70 20 69 6e 74 6f 20 6f 6e 65 73 20 61 6e 64 20 7a 65 72 6f 65 73 2e 0d 0a 0d 0a 4f 6e 6c 79 20 74 68 65 20 64 61 74 65 2c 20 6e 75 6d 62 65 72 2c 20 70 72 69 63 65 2c 20 74 68 65 20 70 68 6f 74 6f 20 61 6e 64 20 74 68 65 20 61 64 73 20 72 65 6d 61 69 6e 69 6e 67 20 75 6e 74 6f 75 63 68 65 64 2e 20 28 53 65 65 6d 73 20 6c 69 6b 65 20 61 20 6d 69 73 73 65 64 20 6f 70 70 6f 72 74 75 6e 69 74 79 20 66 6f 72 20 41 53 43 49 49 20 66 75 6e 20 74 6f 20 75 73 2c 20 62 75 74 20 77 68 61 74 20 64 6f 20 77 65 20 6b 6e 6f 77 29 2e 0d 0a 0d 0a 55 6e 66 6f 72 74 75 6e 61 74 65 6c 79 20 62 69 6e 61 72 79 20 69 73 20 73 6c 69 67 68 74 6c 79 20 6d 6f 72 65 20 75 6e 77 69 65 6c 64 79 20 74 68 61 6e 20 74 68 65 20 6e 65 77 73 70 61 70 65 72 20 6d 61 79 20 68 61 76 65 20 61 6e 74 69 63 69 70 61 74 65 64 20 2d 20 61 6e 64 20 61 73 20 73 75 63 68 20 69 74 20 68 61 64 20 74 6f 20 61 62 62 72 65 76 69 61 74 65 20 69 74 73 20 6e 61 6d 65 20 74 6f 20 4e 5a 5a 20 66 6f 72 20 74 68 65 20 6f 63 63 61 73 69 6f 6e 2e 20

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