What better way for Rihanna to silence reports she'd used a body double in a recent ad campaign than to erect a massive billboard of her nude self?
An advert for her new fragrance is now smouldering over Times Square in New York, giving male fans an extra reason to visit the landmark.
The billboard sees RiRi posing in the buff with just her arms to cover her modesty to promote her second perfume, Rebelle.
And if that wasn't enough naked Rihanna action for one day, she's gone and started wandering the streets in a see-through top.
She was spotted strolling through NYC yesterday wearing a bra top which left little to the imagination.
Aside from her nipples, RiRi's impressive set of abs were also on show.
The flaunting of her hot bod comes after the singer hit back at The Sun newspaper over claims they made that an Irish model stood in for her on a raunchy Armani ad.
> IN PICS: RIHANNA'S EVER CHANGING LOCKS