The Prince of Wales joked that he has become an "icon" of British fashion as he hosted a reception at St James's Palace to launch a new exhibition of British menswear.
Thursday night's event was attended by fashionistas such as Dame Vivienne Westwood and Tommy Hilfiger, celebrities Tinie Tempah and David Walliams, and even Culture Secretary Jeremy Hunt.
After getting a taste for the clothes and talking one-to-one with the guests, the Prince addressed them in what he described as an off-the-cuff speech.
He said: "I am finding it very hard, ladies and gentlemen, to live with myself after I discovered that somebody has suggested I might even be an icon of fashion. It has taken 64 bleeding years.
"I seem to have lurched from being the best dressed man to the worst dressed man - presumably it sells publications.
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"Meanwhile I have gone on in my old way, like a stopped clock - I tell the right time every 25 years," he added.
The exhibition, called London Collections: Men, includes work by designers such as Paul Smith, Margaret Howell and Richard James, heritage brands such as Aquascutum and Savile Row tailors.
Organised by the British Fashion Council, the exhibition will run until 17 June and will combine shows, presentations, exhibitions, events and digital programming.
Venues are spread out around London and include locations such as the Royal Opera House, Savile Row and Greek Street in Soho.