Although the average woman spends around £9,000 on cosmetics in her lifetime, a leading skincare brand believes that money is no object when it comes to a glowing complexion - after unveiling its more-expensive-than-gold £8k face cream.
According to a study by Superdrug, spending £131 on cosmetics a year is enough to satisfy the average woman's grooming needs.
However, a new face cream by Shiseido Co costs a whopping £169 per gram – over four times more expensive than gold (which costs around £33 per gram).
Japanese skincare brand Shiseido Co is planning to release the limited edition ‘La Crème’ face cream in September to mark the 30th anniversary of its most luxurious beauty line, ‘Cle de Peau Beaute’, reports The Japanese Daily Press.
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‘La Crème’ is believed to be the most expensive face cream in the world as it comes with a hefty £8,440 price tag.
But why is it so costly? ‘La Crème’ isn’t your average pot of cream or face serum. The jar alone is a handcrafted by expert glassmakers and crystal specialists and is made up of 30 layers of crystals and three platinum rings.
The cream itself is said to have powerful anti-ageing ingredients that will both “lift and tighten the skin”, reports the Telegraph.
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The high-end cream is set to be unveiled in the Shiseido’s flagship store in Tokyo from August 30 and is initially selling just three jars to see how popular it proves.
"We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line," said Megumi Kinukawa, reports the Telegraph.
The skincare brand is also celebrating 140 years in the business. Take a look at its journey here.
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