While normally we resist the temptation to indulge PR companies and their stunts involving the airspace above the capital, we can't resist every time.
Earlier this month Kaos RC attached a Lego Superman minifig to a helicopter and flew it over London.
The £3,000 remote control helicopter had to get the same clearance as commercial jets before flying up into the sky attached to a GoPro HD camera and the Lego Superman afixed with cable ties.
Sadly for fans of pointless stunts involving Lego, this was all in the service of a new video game - Lego Batman 2: DC Super Heroes which is released on everything on 22 June.
But you have to admit the footage of Lego Superman flying above Hyde Park, Docklands and Soho is rather cool.
Your move, Superman.