Britain's Got Talent winners Ashleigh and Pudsey are Peta's latest recruits in the animal welfare group's campaign against the circus industry.
The nation's favourite dog and his human sidekick, 17-year-old Ashleigh Butler, appear much more sober in the "The Saddest Show on Earth" posters, in which Pudsey poses as a sad lion.
The duo unveiled the ad – in person – in Westminster on Thursday.
"I was shocked to learn the full extent of how some animals are treated in the circus and the beatings they endure to perform tricks", says Ashleigh. "Pudsey loves performing, but I find it disgusting that people resort to violence and some of the wild animals suffer for the sake of so-called 'entertainment'."
Peta's campaign hopes to highlight the way some animals in circuses are treated. They hope to focus on the promise made by the government to introduce a ban on wild animals in circuses, issued last summer.
Although Ashleigh and Pudsey join all animal welfare groups in calling for a ban on wild animals in circuses, many circus organisers claim that the shows are not cruel for animals who are properly treated.