His father thrilled and infuriated boxing fans and non-fans alike, and now Chris Eubank Jr looks set to bring the family name to a new generation of fans.
The middleweight from Hove is preparing for his fifth professional contest on 7 July in Clevedon, Somerset, on the undercard of the Tyson Fury v Vinny Maddalone bout.
The location may not quite be Las Vegas but it is just one more step in the young boxer's education, and who, like his father, has already built up a reputation.
Turning professional after a short and successful amateur career, Eubank Jr has fought four contests, winning them all with the most recent in Sheffield last month when he beat Harry Matthews on points.
The 22-year-old's success in the ring is earning him media attention as his appearance on ITV's This Morning programme on Thursday demonstrated.