If anyone was still doubting that the Samsung Galaxy S3 was a success after its plethora of good reviews, the Korean company has just confirmed it.
According to Samsung's head of telecommunications, JK Shin, the S3 will have shipped 10 million units by the end of July.
Reuters reported the interesting tidbit on Sunday - though little context was given, including whether the number refers to sales to customers or shipped units to retailers.
The 10 million mark will be reached just over two months since the phone's global launch on more than 300 carriers.
"It has been tough to keep up with demand," Shin said.
He added that the company's results in the second quarter would show an improvement over the start of the year.
"Supply remains very tight due to strong demand and component shortages, but we expect overall supply conditions to improve from next week," he said.
Samsung said its aim is to sell 200 million phones in 2012.
The phone was launched in the UK at the end of May, and is now being rolled out globally.
And while Samsung had initially reported some problems with the launch - including a delay associated with a 'newly invented shade of blue' - it appears to be back on track.