Dappy has rather cleverly released a video that's guaranteed to get everyone talking about him...
The video for his latest freestyle I'm Coming (Tarzan Part 2) sees the former N-Dubz star sing about being "hung like a tree" while in a Tarzan costume, and features people wearing shoddy celebrity masks.
One such mask is of former X Factor star Alexandra Burke's face. Dappy tears Burke apart in the video, rapping: "Alexandra, pull your socks up/ Where your hits at, you ain't no winner/ I feel bad cos your voice is amazing/ But your career is getting raped by a mason."
And she's not the only one he takes a pop at. Tulisa's brash cousin also says: "I heard Simon Cowell thinks I'm a little w**ker/ And that I'm getting on his t*ts like cancer/ I don't want to start mentioning names (f**k it)/ Where they all now? They're bankrupt."
Dappy has released the video ahead of his 'controversial' debut solo album Bad Intentions, which is out in September.
WATCH the full video below: