The Beatles, Mick Jagger, Andy Warhol... David Bailey's subjects have included some of our most glamorous and famous public figures.
But in his new exhibition at Compressor House in London's Royal Docks, audiences are shown a whole different side to the photographer synonymous with the 'Swinging Sixties' he helped to create.
This new, deeply personal collection of photographs, appearing as part of CREATE's summer programme, captures the streets Bailey knows best - the East End of London - over 50 years.
The Rio Club, 1968 by David Bailey
In place of the models and rock stars are the streets he grew up in and the figures who shaped his life, from the residents of East Ham to his sister Thelma, his ex-girlfriend Jean Shrimpton, to his wife, Catherine Bailey.
In a year when London is preparing to show its self off to the entire world, it's a fascinating glimpse of the 'real' city told through the eyes of one of our most celebrated photographers.
"What's amazing about London is that I still go down streets I've never been down, it's amazing, it never ends," Bailey told the BBC.
For fans of Bailey, this is a chance to go down a street with him they're unlikely to have seen before either.
Bailey's East End is open now and runs until 5 August.