Would you risk it for a chocolate biscuit? Apparently so, as these hungry shoppers proved, after a hundred took part in a series of embarrassing challenges all for a free box of rice crackers.
The experiment started off slowly, apart from a few inquisitive glances -- yes, we mean you on the mobility scooter!
Then a peckish grandma kicked off the vending machine challenge by successfully hitting a button 100 times to get her freebie.
A crowd soon followed, with hungry punters enthusiastically flexing their arm power and hitting the button 200, 300 and even 500 times to release their edible prize.
One girl managed to hit the button 5,0000 times in a bid for food. Yes, really.
The challenges proceeded to embarrassing heights, with people resorting to kneeling, begging and breakdancing in front of the vending machine, all in the name of free grub.
Could it be coming to a shopping centre near you? And more importantly, would beg, body pop and do the Mexican wave for a box of biscuits?