Viewers around the globe heaped praise on Danny Boyle's epic Olympics Opening Ceremony this weekend and following the celebrations, the director has seen sales of his film Trainspotting rise 5,8000% WoW (week on week) on Amazon.co.uk.
Friday's night spectacular at the Olympic park included highlights such as a cameo from the Queen as she took part in a comic segment filmed in Buckingham Palace with Daniel Craig, before seemingly parachuting into the Olympic Stadium with the James Bond star.
Director Danny Boyle was the mastermind behind the London Olympic Opening Ceremony
Amazon.co.uk has also reported a 900% uplift in sale of Boyle's Oscar-winning Slumdog Millionaire during the same period.
“Danny Boyle was the first winner of this Olympics with his best-loved movies experiencing a surge in sales,” said John Boumphrey, Music, DVD and MP3 Director at Amazon.co.uk Ltd.
“From '90s cult classic Trainspotting through to the award-winning Slumdog Millionaire, the increase in orders of the British director’s films is a clear indication that people loved the spectacle he created for London 2012.”
The appearance of Mr Bean on the keyboard, while the orchestra played the Chariots of Fire soundtrack, helped see crowd favourite Rowan Atkinson's films rise in sales, too.
Mr Bean's Movie Box Set (The Ultimate Disaster Movie/Mr Bean's Holiday) saw a 311% uplift, and after playing Isambard Kingdom Brunel in the opening sequence, Sir Kenneth Branagh’s Much Ado About Nothing saw a 300% increase.
Other films which had clips featured in the celebrations also saw an uplift – Chitty Chitty Bang Bang was up 250% and Chariots of Fire up 138%.
Suggested For You
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more