"Vodka and tonic, I'll have a few of them tonight," joked Bradley Wiggins moments after winning yet another Olympic gold and making British sporting history.
In the space of a few weeks he’s been transformed from a well-respected cyclist, to a Tour de France winning, gold medal busting, sideburn-wearing superhero.
He features on the front pages of national newspapers and is arguably the most recognisable star of Team GB. And the best bit - he's a winner.
After nailing the London 2012 time trial at Hampton Court Palace Wiggins knows his life will change.
The new found fame is something he'll have to deal with and fast.
Looking remarkably composed in a Team GB tracksuit, sipping water and joking with journalists, he spoke about what he plans to do next.
"I don't know really. It's hard isn't it? You train all year for the physical aspect and trying to get results, but you can't train for what comes next.
"I don't know what comes next. You are still the same person, the external perception might change of you, but inside you are the same person.
"You just want to go back to normal life but whether that happens is a different thing.
“You just deal with it as you go along I guess," he pauses to sneak a look at the gold medal sitting on the table in front of him: "That's why people end up in the Priory or alcoholics."
Wiggins hunches over the press room looking more like a cheeky schoolboy than Britain's most decorated Olympian.
If keeping his feet on the floor will be a challenge for the future, Wiggins didn’t show any sign of forgetting the people who really count – the fans.
He said the support they showed will stick with him for the rest of his life.
After he was confirmed winner he rode his bike to the awaiting public so they could see their champion.
And in what could be interpreted as a slight sideswipe at the Olympics organisers he criticised the ticketing of the event.
“We all know about the Olympic ticketing.
“The great thing about cycling normally in Europe is that anyone can come and watch it and it's accessible, but here you have to be part of the chosen few to get in somewhere like this.
“It's a bit of a prawn sandwich fest, you know? It's nice to go back out to the public because I appreciated everything they did.
“It's a shame they couldn't get to see the ceremony.”
Wiggins says he now plans to take a holiday as soon as the Olympic buzz has calmed down, but not before heading to Olympic Park to see fellow teammates including Sir Chris Hoy challenge for their own titles.
Clearly he values his relationship with Hoy - but there's something Sir Chris has that Wiggins really isn't bothered about.
When asked about being knighted he joked: "It doesn't quite sound right does it?
"As much of an honour as it would be to receive something like that I don't think I'd use it. I'd just put it in the drawer. I'll always be just Brad."
Turning to the sport is where Wiggins really gets interested. “It's never over until you finish,” he said of today’s time trial.
"The Olympics is about one performance. There's no propaganda, you are quite protected from the sea of press everyday.
“The Olympics is just about the sport and the performance which is fantastic. It's all about the gold medals.”