Hirsute babies have been named after him. The public are sporting cut-out-and-keep mock ups of his sideburns. Men are flocking to hair transplant surgeons for implants.
Bradley Wiggins - and his hair - has taken the nation by storm. The man himself says sideburns haven't been this popular since Noddy Holder.
But whose hair could have impressed the cycling champion? We've taken a look at 11 cuts, from Mr Darcy to Lemmy from Motorhead, that could have inspired Britain's greatest Olympian ever.
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