Ebooks appear to be winning the race against print.
According to stats released by Amazon, marking the second anniversary of the Kindle launching in the UK, it now sells more ebooks than printed books.
Amazon Kindle books now out-sell paperbacks and hardbacks combined.
The retailer said 114 ebooks are sold for every 100 print books.
It also revealed that Kindle readers buy four times as many books after they buy an e-reader.
Meanwhile it also said that more independent authors are trying to find an audience online than ever before.
In the last 12 months there has been a 400% increase in indie authors using the Amazon store to released self-penned works.
The webstore highlighted several stories of independent authors using Kindle Direct Publishing to find success - including 'Love... From Both Sides' author Nick Spalding who sold 250,000 books and is now a top 10 author on Amazon.
The most popular author in the Kindle store so far this year is Fifty Shades of Grey writer EL James who has sold more than two million of the digital books in four months.