Advertising feminine hygiene products can be a tricky business. Do you go with a stern medical approach, or take a "girls in the locker room" tactic?
Or perhaps you turn it into a musical, as this advertising firm did.
In order to promote a cream claimed to "tighten and rejuvenate" the vagina, Ultratech India turned to the mediums of song and dance.
Featuring an attractive woman in a pink sari, the message sees her crooning "oooh I feel like a virgin" as she dances through a courtyard, outraging her elders as she sings of her newly acquired "tightness".
Our heroine meets with her sweetheart, squealing "oooh yes it's true!", to which he replies "oooh yes you do!"
- Bushwhacked: Has The War On Pubic Hair Gone Too Far?
- Vagina 'Brightener': Indian Feminine Hygiene Product Promises To Make Genitals 'Many Shades Fairer'
She then appears to borrow a line from Madonna as she trills, presumably in reference to their love-making, "feels like the very first time".
The exuberant jig continues as a voiceover announces the product.
Salsa dancing with delight at the condition of one's vagina may raise eyebrows among some, but Rishi Bhatia, chairman and managing director of Ultratech India, insists the message is an empowering one.
He told Campaign India: "18 Again is a first-of-its-kind product for women in India. This product is being launched in India post clinical trials conducted amongst women of all age groups under dermatological control.
"18 Again has the power and the potential to break the shackles and redefine the meaning of women empowerment altogether."
The advert was received as an uncomfortable nod to the hierarchy of skin tone in India’s social caste system.
Dalits, formerly known as the Untouchables, are said to be the bottom of the social hierarchy and are often ostracised and forced into menial jobs.
Brahmins are generally considered to be the highest caste group, although laws banning discrimination on these terms have failed to make much difference.
Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
Sisley fashion brand.
Sean John's Unforgivable Woman fragrance.
Linford Christie stars in Kleenex's tissue advert.
Wonderbra's infamous advert.
BaF's anti-domestic violence ad.
Red Tape menswear fashion brand.
Controversial French anti-smoking advert,
QSOL service provider.
A German MacDonald's advert.
Miquita Oliver in Women's Aid advert.
Advert for Chicolate chocolate substitute.
Skin Burn, anti-smoking ad
Tipalet cigarette advert.
TG4 television program entitled 'Paisean Faisean'.
Skyy alcoholic drink.
Anti binge-drinking advert
Pitney-Bowes Postage Meter
Government anti-drug driving advert
Advert against verbal abuse
Benson & Hedges