Britain’s oldest children’s comic, The Dandy, is facing closure after 75 years.
The comic, best known for cartoon character Desperate Dan who can "lift a cow with one arm", was selling 2 million copies a week in its lengthy heyday between the 1950s and the 1980s.
It also made stars of characters such as Bananaman, Korky the Cat, Cuddles and Dimples and Beryl the Peril.
It now shifts just 8,000 copies a fortnight and publisher DC Thomson has confirmed the closure of the comic was being considered as part of a business review, although no final decision has yet been made.
A spokesman for Dundee-based publisher DC Thomson told The Daily Record: “We are carrying out a review of our magazines business to meet the challenges of the rapidly changing publishing industry.
“But we’re excited that the digital revolution has also given us an opportunity to innovate and develop.
“We’re confident future generations will continue to enjoy our much-loved products and characters.”
According to The Telegraph, there is a possibility the comic could move into the pages of it’s long-time rival and sister comic, The Beano.
It is understood The Dandy will continue to be available online even if the hard copy of the comic is taken off shelves.
Fans took to social networking site Twitter to air their concerns over the potential closure.
Comedians Graham Linehan and Robert Florence led the charge.
A bronze statue of Desperate Dan stands in Dundee city centre, alongside Minnie the Minx, from The Beano.
A DC Thomson spokesman added: "We're celebrating the fact that The Dandy has been in print for 75 years and we've a lot of planning to do to ensure that our brands and characters can live on in other platforms for future generations to enjoy."
The first edition cover from 1937. (Credit: DC Thomson & Co Ltd.)
A cover from 1945. (Credit: DC Thomson & Co Ltd.)
A cover from 1955. (Credit: DC Thomson & Co Ltd.)
The current August 11th issue cover (on sale 15 August). (Credit: DC Thomson & Co Ltd.)
Albert Barnes (Editor from 1937 - 1982). (Credit: DC Thomson & Co Ltd.)
Logo for the 75th anniversary. (Credit: DC Thomson & Co Ltd.)
Desperate Dan. (Credit: DC Thomson & Co Ltd.)