She is the undisputed queen of the dip-dye hair do, but Caroline Flack has given her barnet a new look ahead of the launch of the new series of X Factor.
The Xtra Factor presenter looked as if she'd been sharing a bleach bottle with Tulisa as she debuted a new blonder do at the press launch of the show in London earlier today.
Hopefully she wasn't prompted to change her locks after a One Direction fan mag attacked her looks in an article where she was turned into a voodoo doll for dating Harry Styles.
About her trademark dye-job they wrote: "Grandma Caroline's dirty-blonde dye job makes her straw-like 'do look like the ground at a petting zoo."
Either way, Caroline was all smiles for the cameras after hitting back at the magazine yesterday calling it "one of the most hurtful things I've ever read".
Also at the Cornitha Hotel in London for the series nine launch was new judge Nicole Scherzinger who dazzled in a tight white dress.
Meanwhile, Tulisa went all hell for colour in a yellow bandage dress that matched her new hair.
Louis Walsh and Dermot O'Leary were also there, looking sharp (Louis less so), but Gary Barlow decided not to attend the event, taking time to grieve after the stillborn birth of his daughter Poppy last week.
The new series of The X Factor kicks off on Saturday on ITV1 and we can't blooming wait.
> IN PICS: THE X FACTOR PROMO SHOTS
