There's nothing like a good bum story to make the Internet explode and here's one that just keeps rearing (thanks, we're here all week) its head. While some news stories last less than 24 hours, some - even a year on - just keep on giving.
The Rear View Girls video went viral with over 8 million hits last year and shows New Zealand models Reanin Johannink and Jessie Gurunathan as they take to the streets of LA with an "ass cam" fitted to the back of their jeans.
Their quest? To catch people admiring their behinds.
"Hey guys, have you ever wondered what happens behind your back? Well, we’ve figured out a way to bust people…so check out the ‘ass cam’," Johannink says to the camera - which is fitted in the bottom of her co-star's jeans.
At first the video appeared to be making a stand for women's rights to walk down the street without past un-oogled at by men (and women) - and for this we applauded, foolishly.
In fact the thought-provoking, innovative video turned out to be nothing more than an advert for Levi.
So the stand against sexism goes out the window, and is replaced by the marketing of a product (their Curve jeans if you're wondering) that are designed to make people check out the wearer's bottom.
And instead of finding the clips of people shamelessly checking out bottoms uncomfortable, we are to applaud them as they testify to the effectiveness of aforementioned jeans.
It's not the only controversial advert to get controversy and it certainly won't be the last. But we still can't help but feel slightly disappointed.
The most controversial adverts...
Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
Sisley fashion brand.
Sean John's Unforgivable Woman fragrance.
Linford Christie stars in Kleenex's tissue advert.
Wonderbra's infamous advert.
BaF's anti-domestic violence ad.
Red Tape menswear fashion brand.
Controversial French anti-smoking advert,
QSOL service provider.
A German MacDonald's advert.
Miquita Oliver in Women's Aid advert.
Advert for Chicolate chocolate substitute.
Skin Burn, anti-smoking ad
Tipalet cigarette advert.
TG4 television program entitled 'Paisean Faisean'.
Skyy alcoholic drink.
Anti binge-drinking advert
Pitney-Bowes Postage Meter
Government anti-drug driving advert
Advert against verbal abuse
Benson & Hedges