A new glossy magazine will hit your screens in 2013, providing readers with a combination of competitions, vouchers, promotions, celebrity news and real life stories.
Following an investigation by Huffington Post after spotting the acceptance of a trademark for a new print and online publication, we can reveal that Rebecca Garrett Media, an independently owned media agency, will launch Goodbye! Magazine in January 2013 in a bid to diversify its revenue stream.
The eye-catching branding, which features the word 'Goodbye!' in white writing on a red background and is reminiscent of Hello! magazine's iconic masthead, was successfully trademarked for online and print publishing last week.
But following Huffington Post's questioning, RGM insisted the new magazine was not deliberately targeting Hello! magazine's loyal audience, nor would it copy it's style of photo-journalism.
Rebecca Garrett, chief executive of the brand, told us the title will be launched online first, with a view to move to a print title once a following had been established.
"We've been phenomenally successful for 20 years as a business specialising in promotions, and have worked on many very high profile media campaigns. The decision to launch our own magazine was driven by the fact we can be beholden to other magazine editors and we wanted a fall back option," she said.
Garrett said while she relished working with other publications, her clients are sometimes held to ransom over fees, deadlines, prize values and availability.
"We want to be able to increase the opportunities we are able to offer our clients," she added.
"This magazine is not our primary focus; that will be to continue working with all our existing clients and titles. This will simply be another way - our own title - to offer promotions and competitions."
RGM currently works with more than 84 titles in print and online and counts brand giants such as Sky, Virgin, Boden, Radisson, Morrisons and Halfords among its client base.
The ethos of the Goodbye! magazine will be on giving things to its readers - both through giving readers exclusive stories, but also providing readers with the chance to win competitions or get money off products using vouchers.
Goodbye!'s unusual brand name also hints at the style of editorial features which will be offered.
According to Garrett, this will include articles on "saying goodbye" to events, such as Christmas, the Olympics and so on, as well as real life stories where people have said "goodbye" to something - unwanted weight, cheating boyfriends etc.
An editor will be appointed in January, with an online launch planned soon after.
Garrett said that despite the new magazine's masthead looking similar to Hello!, it is not looking to poach Hello!'s readership and if anything was "an antidote to Hello!".
"We're not going to duplicate Hello!'s style, but we will have glossy photos," she explained.
"We're not going down the route of unsightly photos of celebrities on holiday either - there's already enough people doing a really good job of that - but there is room for our sort of stories."
At the time of going to press Hello! magazine could not be reached for comment.
Competitions and promotions will be editorially-led; driven by partnerships between brands and the magazine and editorial features, rather than a list of vouchers and links to entry pages.
Garrett also maintains there is still a market for print magazines, as her clients are still asking for representation in print titles.
However, unlike recent 'freemium' innovations such as Stylist, Shortlist and Sport magazines, which are handed out for free at commuter stations, a print version would have a cover price attached.
"We just want to be a well-behaved neighbour on the magazine shelf and we're honestly not looking to upset anyone," Garrett concluded.