Poor old celebs are used to being tailed by flashing bulbs the moment they make it through departures. But they might surprised to learn, that what we're most interested in... is their luggage.
Yes, according to Virgin Atlantic, paparazzi shots of celebs sashaying through Heathrow with a tote bag the size of France now influences our minibreak bag shop.
Forget whether or not it'll fit in the Ryanair iron maiden, 25% of 16-24 year olds admit they'd buy a bag based on what their favorite celeb's been seen swinging at check-in.
The figures suggest that women are more influences by celebs than men.
One in ten will replace luggage when it has worn out (or to to make sure it is better than their traveling companions) and a third of women (32%) would consider buying new luggage based on their holiday destination.
Paul Bushell from Virgin Atlantic, commented: "The standard black case has taken the backseat as more and more of our passengers choose to show off their personality and make a fashion statement with their bags.
"Our crew carries almost anything, from leather holdalls to leopard print cases, and too many designer trunks to mention."
So what exactly does your luggage say about you? And which high profile jet-setter's style do you channel?
This luggage is beloved by those who enjoy showing off a bit; their Upper Class style is reflected from limousine to the lounge, and everywhere there's flashbulbs to be found. If you won't leave home without your beloved collection of LV luggage, double-check the name tag upon arrival to make sure you aren't picking up Paris Hilton's, Karl Lagerfeld's or Victoria Beckham's.
This 'real housewife' refuses to leave home without every pair of shoes she owns (hey, you never know where you'll end up when you travel!). With little regard for excess baggage fees and maximum need for personal creature comforts, this sort of packer might one day end up on an episode of 'Hoarders,' but at least she'll look good on air! Along with the entire cast of 'The Real Housewives of New Jersey' other reality 'stars' such as Snooki have been famously snapped at arrivals, totally dwarfed by their duds.
Meet the eternally young at heart traveler, who enjoys a freewheeling, commitment-free lifestyle. They hate being pinned down and treasure the ability to go anywhere the wind takes them. This frequent flier is a true explorer, a stout-hearted adventurer who will make the best of any situation. Generally a packing option for teens and college students (who roll with an entourage), Justin Bieber's famously flown with little more than what's required for most folks' morning regimine.
This is the Indiana Jones of travelers, the one who manages to pack everything they need into one piece of hand luggage, finding space for things the rest of us forget like adaptor plugs and chargers, and yet they still have room for a different pair of flips and cover-alls for every day of their break. Frighteningly practical and fabulously confident, this optimist will tend to be the most seasoned traveler of the lot because for them it's all about low-drama planning rather than last-minute panics. One-bag wonders include worldly mom Angelina Jolie, our favorite royal rascal Prince Harry, and 007 Daniel Craig.
Crazy Colored Luggage:
Either attention-seeking, or just keen to instantly recognize their personality piece as it makes its way around the carousel, this type of traveler is zany and fun. You never know what to expect when you share a vacation with this character, or what they've packed (though you can count on a sombrero and fluorescent bikini regardless of the destination). Keeping up with any of the Kardashians means having bling bags at the ready.
The Corporate Case
This traveler has been there, packed that, and is as used to breezing in and out of hotel lobbies as a concierge. They like to opt for something practical, low-key and convenient for all those airport runs. They tend to be rather focused and determined, too, meaning a time-managed flight that includes working on the laptop or catching up on some well-earned power-napping rather than putting on the headphones and chilling in front of a movie. One of our favorite celebs who cops a corporate case is the beautiful Miranda Kerr.