A seaside resort has come up with what it says is the perfect antidote to a washout bank-holiday weekend - warm ice cream.
The Welsh cake-flavoured treat - spiced with nutmeg and cinnamon - is the brainchild of artisan confectioners Baravellis and Destination Conwy.
Launched this week in Llandudno, its inventors say the unusual ice cream has a "warming quality" capable of combating the wettest of Welsh weather.
Tasty treat: (Left to right) Mia Owen, Evie Owen and Shay Thomas enjoying the Welsh cake-flavoured ice cream
Sam Nayar, from Destination Conwy, said: "Ice cream is a summer essential, so we wanted to create a flavour that could be eaten come rain or shine whilst including something traditionally Welsh.
"Kids and adults alike have gone wild for the product so far here in Llandudno.
"Lancashire has its hot pot, Cornwall a pasty, Yorkshire its pudding and now North Wales has its very own signature dish."
Mark Baravelli, from Baravellis, added: "Ice cream is so versatile and there is a plethora of flavours out there.
"However, a warming ice cream is totally unusual and different.
"We think it is a fantastic pairing and can see the product doing very well, especially with how much rain we've had this summer!"
Welsh cakes have been made in Wales for centuries and can be eaten hot or cold.
They include a mix of spices, such as warming nutmeg and cinnamon, to give a distinctive flavour.