The Samsung Galaxy Camera is a strange, but likeable beast.
Before you turn it on, the Android Jelly Bean-powered device looks just like a normal camera (albeit one with fetching white looks and a giant 4.8-inch screen).
Once it's powered up, however, it looks more like a camera that happens to have a Galaxy SII smashed into the back.
Which might just be awesome.
From the front, the Galaxy Camera is a really nicely designed piece of kit. Its white, matte plastic case is both retro and current, and while it's a fairly hefty phone it feels like and comfortable in your hands.
The design language isn't as consistent as between the Note II and the SIII, but it's still recognisable a Samsung Galaxy product.
The lens is also high quality, and in spec terms the camera delivers 21x optical zoom, 16-megapixels, 1/2.3-inch CMOS sensor and a 23mm aperture lens.
The main camera app itself is very nice, full-featured and comes with a handy 'expert' mode which replicates spinning focus, aperture and zoom controls. The screen is bright and colourful, and there are just enough physical buttons to keep things efficient.
It's when you press 'home' and see that familiar row of apps that things get interesting. And weird.
For make no mistake - this is a full-featured Android device capable of playing games, music, and (as far as we can tell) even making Skype calls.
While it makes sense to have apps like Instagram, Facebook and other image-editing whatnot on your camera - as well as a WiFi and 3G connection to upload them - it's still something of a role-reversal. And it's not entirely obvious why you'd use your camera to play Angry Birds when you can already do so on at least one device already in your pocket.
That said, for taking cameras out of the dark ages of bespoke, limited operating systems, the Galaxy Camera has to be commended.
It makes sense to open up dedicated photography devices to the wider world of apps and communication - and while we're not sure how many people will want to pay for another 3G service just for their photos, we're keen to be proven wrong.