There were more gold medals and world records on Sunday as British Paralympians were cheered on by sell-out crowds - as the nation takes the Games to its heart.

The Games is expected to welcome its millionth visitor on Tuesday, and record TV audiences have prompted Channel 4 to clear its day-time schedule to boost coverage.

Nearly three million people tuned in last night to see 17-year-old darling of the pool Ellie Simmonds smash the world record to win gold in a sensational 400m freestyle race.

Jay Hunt, the broadcaster's chief creative officer, said: "The coverage of the Paralympics has completely captured the public's imagination. We are clearing our schedule to bring viewers even more of this fantastic sport."

Around 10,000 extra tickets are being bought every day as soon as they go on sale, as Paralympic venues experience unprecedented numbers of visitors.

"The whole of the UK has taken the Games to its heart," a Locog spokesman said.

"As soon as tickets have been released, they have been snapped up."

Today saw another hugely successful haul for Britain in cycling, rowing, dressage, swimming and athletics.

Paralympians are well ahead of schedule in the targeted medal tally of 103 - having almost reached the half-way point after just four days.
Today saw Britain take home six gold, six silver and one bronze medals.

The day got off to a winning start at Eton Dorney, as David Smith, James Roe, Naomi Riches, Pam Relph and cox Lily van den Broecke won gold in the mixed coxed four.

They were cheered on by the Duchess of Cambridge, who was later expected to take her seat in the Olympic stadium.

Welshman Aled Davies, 21, later declared himself "the happiest guy on the planet right now" after winning gold in the discus.

There was a dramatic finale to the action in the velodrome in an all-British gold medal contest, which saw Anthony Kappes and Craig MacLean beat Neil Fachie and Barney Storey in the sprint.

Teenage swim sensation Jessica-Jane Applegate, who has just celebrated her 16th birthday, said she was "on cloud nine" after landing gold in the 200m freestyle.

Britain also won gold in the team dressage event Deborah Criddle, Sophie Wells, Lee Pearson and Sophie Christiansen, who also won gold in the single Grade 1A event.

There are expected to be further wins tonight in the pool and Olympic Stadium, where David Weir goes for gold in the 5000m wheelchair race.

And tomorrow, Simmonds will be back in the pool as she goes for her second gold of the games in the 200m individual medley.
Her "euphoric" dad Steve said he could barely contain his excitement during yesterday's thrilling race.

He said she would be calm and collected before tomorrow's race, postponing her celebrations until after the Games.
"I was jumping up and down and making a complete idiot of myself in the last 50m," he added.

"Val was the same. We had a quick hug and wanted to burst. We are just glad and relieved she did it.

"We floated back. We have been euphoric."

Britain's medal tally currently stands at 49, with 15 gold, 22 silver and 12 bronze medals.

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• London Paralympic Games - Day 4

  The Dutchess of Cambridge wait to present the Gold medal to Great Britain's Aled Davies at the Olympic Stadium, London.

• London Paralympic Games - Day 4

  Great Britain's Darren Kenny (right), Richard Waddon and Jon-Allan Butterworth (left) celebrate winning Silver in the Mixed C1 to 5 Team Sprint at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 3

  Ireland's Sonar crew John Twomey Anthony Hegarty and Ian Costelloe round the weather mark during today's Paralympic competition at the Sailing venue in Weymouth and Portland.

• London Paralympic Games - Day 3

  The 2.4 fleet heads upwind during today's Paralympic competition at the Sailing venue in Weymouth and Portland.

• London Paralympic Games - Day 4

  Great Britain's Anthony Kappes (right)and Craig Maclean celebrate winning Gold in the Men's Individual B Sprint at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 4

  Great Britain's Anthony Kappes (right)and Craig Maclean celebrate winning Gold in the Men's Individual B Sprint at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 4

  Great Britain's Anthony Kappes (right)and Craig Maclean celebrate winning Gold in the Men's Individual B Sprint at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 4

  Ireland's Francine Meehan (right) and Catherine Walsh celebrate winning Silver in the Women's Individual B Pursuit at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 4

  Great Britain's Helen Scott (right) and Aileen McGlynn celebrate winning Bronze in the Women's Individual B Pursuit at the Velodrome in the Olympic Park, London.

• London Paralympic Games - Day 4

  Great Britain's Libby Clegg wins Silver in the Women's 100m Ñ T12 Final at the Olympic Stadium, London.

• London Paralympic Games - Day 4

  The Dutchess of Cambridge wait to present the Gold medal to Great Britain's Aled Davies at the Olympic Stadium, London.

• London Paralympic Games - Day 4

  Great Britain's Aled Davies celebrates winning Gold in the Men's Discus Throw - F42 at the Olympic Stadium, London.

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• Paralympics

  Britain's Richard Whitehead celebrates after winning the men's 200m T42 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Brazil's Terezinha Guilhermina, along with her guide Guilherme Soares de Santana, competes during a women's 200m T11 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

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  Australia's Reagan Wickens jumps into the swimming pool during training ahead of the men's 400 metre Freestyle S6 competition at the 2012 Paralympics Olympics in London, Saturday, Sept. 1, 2012. (AP Photo/Emilio Morenatti)

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  Djibouti's Houssein Omar Hassan races during a men's 1500m T46 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

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  The Britain versus Netherlands sitting volleyball preliminary match at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. Netherlands won the match. (AP Photo/Kirsty Wigglesworth)

• Paralympics

  Malloy Weggemann of the United States swims in the women's 100-meter breastroke SB7 heats at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)

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  Britain's Richard Whitehead celebrates as he crosses the line to win the gold medal in the men's 200m T42 final race during the athletics competition at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Matt Dunham)

• Paralympics

  Germany's Laura Darimont runs in to make a throw in the women's javelin F46 category event during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

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  United States' Blake Leeper, center,competes at a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

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  Switzerland's Christoph Bausch rests after competing at a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

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  Marlou van Rhijn from the Netherlands, second right, waits to be called up into the blocks before the start of a women's 100m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Van Rhijn ran a new world record in the race of 13.27 seconds. (AP Photo/Matt Dunham)

• Paralympics

  Bronze medalist Australia's Madeleine Hogan runs in to make a throw in the women's javelin F46 category final during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  Russia's Nikol Rodomakina pauses after finishing 4th at the women's 200m T46 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Cuba's Yunidis Castillo, not pictured, won the race. (AP Photo/Lefteris Pitarakis)

• Paralympics

  South Africa's Anrune Liebenberg celebrates after finishing third at the women's 200m T46 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Cuba's Yunidis Castillo, not pictured, won the race. (AP Photo/Lefteris Pitarakis)

• Paralympics

  In light from the setting sun, Tunisia's Mohamed Ali Krid makes a throw in the men's javelin F34 category event during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  Cuba's Yunidis Castillo celebrates after winning the women's 200m T46 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Cuba's Yunidis Castillo celebrates after winning the women's 200m T46 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Mariam Matroushi of UAE runs in to make a throw in the women's javelin F46 category event during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  South Africa's Oscar Pistorius prepares to get in his blocks before making a start in a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Pistorius ran a new world record in the race of 21.30 seconds. (AP Photo/Matt Dunham)

• Paralympics

  Australia's Evan O'Hanlon, center, celebrates after winning the men's 100m T38 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Australia's Evan O'Hanlon hugs a woman after winning the men's 100m T38 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  South Africa's Oscar Pistorius prepares to make a start in a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Pistorius ran a new world record in the race of 21.30 seconds. (AP Photo/Matt Dunham)

• Paralympics

  Jessica Long of the United States with her gold medal during the medal ceremony for the women's 100-meter breaststroke SB7 at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)

• Paralympics

  Ireland's Michael McKillop celebrates after winning the men's 800m T37 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Ireland's Michael McKillop celebrates after winning the men's 800m T37 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  South Africa's Oscar Pistorius adjusts his blocks before making a start in a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Pistorius ran a new world record in the race of 21.30 seconds. (AP Photo/Matt Dunham)

• Paralympics

  Myles Porter of the United States, top, tackles with South Korea's Choi Gwang-geun in the men's -100kg judo final at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. South Korea's Choi Gwang-geun won gold. (AP Photo/Kirsty Wigglesworth)

• Paralympics

  South Africa's Oscar Pistorius comes out the blocks as he makes a start during a men's 200m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. Pistorius ran a new world record in the race of 21.30 seconds. (AP Photo/Matt Dunham)

• Paralympics

  Blake Cochrane of Australia celebrates after winning the men's 100-meter breastroke SB7 at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)

• Paralympics

  Canada's Michelle Stilwell celebrates after winning the women's 200m T52 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Canada's Michelle Stilwell races to win the women's 200m T52 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  United States' April Holmes competes at a women's 100m T44 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Sarah Louise Rung of Norway celebrates after winning the women's 200-meter freestyle S5 race at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)

• Paralympics

  Britain's Claire Harvey, front, returns the ball during the Britain versus Netherlands sitting volleyball preliminary match at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Kirsty Wigglesworth)

• Paralympics

  Ellie Simmonds, right, of Britain celebrates after winning the he women's 400-meter freestyle S6 as Victoria Arlen of the United States reacts coming second, at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. Arlen placed second in the event. (AP Photo/Alastair Grant)

• Paralympics

  Turkey's Kubra Ocsoy serves during her C7 table tennis semifinal match against Russia's Yulia Ovsyannikova at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London.Yulia Ovsyannikova won the match. (AP Photo/Kirsty Wigglesworth)

• Paralympics

  Australia's Skud crew Daniel Fitzgibbon and Liesl Tesch in action at the Paralympics sailing venue in Weymouth England Saturday Sept. 1, 2012. (AP Photo David Jones/PA)

• Paralympics

  Britain's Richard Whitehead celebrates as he crosses the line to win the gold medal in the men's 200m T42 final race during the athletics competition at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Matt Dunham)

• Paralympics

  Ivan Shkvarlo of the Ukraine, No 6 in yellow shirt, scores a goal as goalkeeper Keith Johnson of the United States fails to collect during their seven-a-side soccer game in at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)

• Paralympics

  Germany's Marc Schuh, foreground, races during a men's 100m T54 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Turkey's Cahit Kilicaslan, reacts after competing at a men's 1500m T46 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Gold medalist China's Zhang Liangmin, left, listens to her visual guide as she prepares to make a throw in the women's discus F11/12 category during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  Czech Republic's Tereza Diepoldova, left, and China's Sini Zeng prior to the Women's Individual C1-2-3 500m Time Trial during the Paralympics at the Velodrome in the Olympic Park, London. Saturday Sept. 1, 2012. (AP Photo/ David Davies/PA)

• Paralympics

  Brazil's Terezinha Guilhermina, right, along with her guide Guilherme Soares de Santana, left, poses for the photographers after competing in a women's 200m T11 round 1 race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Ireland's Catherine O Neill throws in the women's club throw F31/32/51 category during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  Italy's Elisabetta Stefanini, center, runs with her visual guide Massimo di Marcello, left, beside Cuba's Daineris Mijan, right, in a women's 100m T12 category round one race during the athletics competition at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Matt Dunham)

• Paralympics

  Germany's Ulrich Iser throws in the men's shot put F54/55/56 category during the athletics competition at the 2012 Paralympics, Saturday, Sept. 1, 2012, in London. (AP Photo/Matt Dunham)

• Paralympics

  Britain's Richard Whitehead gestures to the crowd after winning the gold medal at men's 200m T42 final race at the 2012 Paralympics in London, Saturday, Sept. 1, 2012. (AP Photo/Lefteris Pitarakis)

• Paralympics

  Jessica Long of the United States swims in women's 100-meter breastroke SB7 heats at the 2012 Paralympics games, Saturday, Sept. 1, 2012, in London. (AP Photo/Alastair Grant)