If you've ever been shopping with a man, you won't be surprised by this piece of research.
When researchers from the City University of New York compared the vision of men and women they discovered each gender perceived colour differently.
According to Fox News, if both sexes looked at an orange, it appeared redder to the man than to the woman. Similarly, grass looked yellower to a man and greener to a woman.
A fact that may explain the male proclivity for Hawaiian holiday shirts.
While men have greater sensitivity to fine detail and rapidly moving stimuli, women are better at discriminating between colours, suggests new research published in Biology of Sex Differences.
So if you wanted to summarise: women are great at picking out the wallpaper, while men should be left to play Fifa!
Do these famous ladies have a fine sense of colour coordination?
In a statement, researchers suggest that testosterone could be linked to the difference in visual centers between the sexes.
Prof Israel Abramov, who led this study commented: "As with other senses, such as hearing and the olfactory system, there are marked sex differences in vision between men and women."
In the brain there are high concentrations of male sex hormone (androgen) receptors throughout cerebral cortex, especially in the visual cortex which is responsible for processing images.
"The elements of vision we measured are determined by inputs from specific sets of thalamic neurons into the primary visual cortex.
"We suggest that, since these neurons are guided by the cortex during embryogenesis, that testosterone plays a major role, somehow leading to different connectivity between males and females.
"The evolutionary driving force between these differences is less clear."
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