The owner of a clothing shop called "Hitler" in India has agreed to rename it after complaints.

Rajesh Shah said he had chosen the name in memory of his grandfather, a strict disciplinarian to whom the family referred as "Hitler."

Shah had previously told The Times of India that he had no idea the name would be so controversial, saying: "Hitler was a nickname given to my business partner Manish Chandani's grandfather because of his strict nature..

"Frankly, till the time we applied for the trademark permission, I had only heard that Hitler was a strict man."

The shop in Ahmadabad, the main city in Gujarat state, opened last month with a large sign reading "Hitler" and a Nazi swastika inside the dot in the letter "i."

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  • Hitler Clothing Store Outrages Everyone

    One of the two Indian owners of the 'Hitler' clothing store - Rajesh Shah - poses in a T-shirt adorned with an image of Indian freedom icon Mahatma Gandhi, in front of his shop in Ahmedabad on August 28. Members of the Jewish community in the western Indian state have urged the shop owners to change the name of the store, which was opened on August 19. Prior to this a banner with the wording "Hitler opening shortly" was used by Shah and his co-owner to publicise the opening of the shop. (Sam Panthaky, AFP / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    Rajesh Shah poses with a visiting card at his shop in Ahmedabad on August 28, 2012. (Sam Panthaky, AFP / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    Adolf Hitler in Munich in the spring of 1932. (Heinrich Hoffmann / Archive Photos / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    One of the two Indian owners of the 'Hitler' clothing store - Rajesh Shah - (C) arranges clothing in his shop in Ahmedabad on August 28, 2012. (Sam Panthaky, AFP / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    A general view of the 'Hitler' clothing store in Ahmedabad on August 28, 2012. (Sam Panthaky, AFP / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    Adolf Hitler and Heinrich Himmler, circa 1933. (Hulton Archive / Getty Images)

  • Hitler Clothing Store Outrages Everyone

    A security guard looks on from the roof of the 'Hitler' clothing store in Ahmedabad on August 28, 2012. (Sam Panthaky, AFP / Getty Images)