Apple has unveiled a refreshed line-up of new iPods, including a new iPod touch - and an entirely redesigned earphone.
The new iPod Nano has been "reinvented" with Bluetooth, a larger 2.5-inch screen, an extremely thin design - just 5.4mm - and comes in seven different colours.
The Nano can also play video, a feature removed from the previous generation, and has the longest battery life ever built into a Nano. It starts at £129.
The new Nano, courtesy of Apple:
Apple also upgraded the iPod touch, which it said was "the world's most popular game player".
The iPod Touch, via Apple:
The new fifth generation Touch has the same 4-inch display as in the iPhone 5, is just 6mm thin, and weighs 88 grams. The all-alluminium device will run on the A5 chip previously used in the iPhone 4S.
It also has an integrated pop-out button to attach a wrist strap, a front-facing camera for video calling, improved wireless connectivity and AirPlay Mirroring.
The iPod Touch is available in five colours, and features the new smaller dock connector. It starts at £249.
Finally Apple launched a radically new design for its earphones, named 'EarPods'. The new headphones are designed to direct sound more directly into the ear, and should prove more durable than the previous iconic but easily damaged EarBuds.
"Sound is so important to the ay you experience an Apple product," said Jony Ive, Apple's lead designer.
The new earphones are available as of Wednesday, and will come with the new iPods and the iPhone 5.
Apple CEO Tim Cook made the announcement at the company's hugely-anticipated keynote in San Francisco, California.
Demand for the new iPhone is expected to be huge, with search data before the event revealing a massive pent-up demand for a new iPhone.
Every new generation of the iPhone has sold more units than all the previous generations combined, and investors' hopes are high that the new model can come close to replicating that success.
Meanwhile iPod sales have dipped, reflecting a move towards fuller-featured mobile devices.
The new iPhone comes after a week of announcements by top mobile phone manufacturers looking to steal the limelight.
Nokia's recently announced Lumia 920 has won plaudits for industrial design and its ground-breaking camera, while Motorola and Samsung have also unveiled new devices in recent weeks.