So it turns out people love the iPhone 5.
(Even if you show them an iPhone 4S and tell them it's an iPhone 5.)
American TV host Jimmy Kimmel did just that recently - and found that as long as people think something's new, often they'll claim to want one anyway.
Yes, Apple fans are about the easiest target in comedy since somebody first tripped on a banana skin. But it's still entertaining.
If, on the other hand, you really do want an iPhone 5, you better get started: pre-orders are already live.