Whatever Jamie can do...! As if the fame and success of her superstar husband wasn't enough, Jools Oliver has raised the family bar with her own kids' clothing range – and has become an instant hit.
The first children's fashion collection from the 37-year old wife of Jamie Oliver, and mum of four has smashed its first month's sales targets - with an item being sold every minute.
Demand for Mrs Oliver's Little Bird range is 25 per cent up on Mothercare forecasts with best-selling pieces including floral tunic dresses (from £15) and rainbow pyjamas (from £12) selling out online and across the company's 72 stores that stock the range.
Mothercare UK Managing Director, Mike Logue, said: "We are delighted with the performance of the new Little Bird collection from Jools Oliver. The product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare."