Tech giant Apple has wrestled the crown of the UK's coolest brand from car makers Aston Martin, according to a survey by the company CoolBrands, while there was no place in the top 20 for BlackBerry, despite placing sixth last year.

CoolBrands, with the help of 3,000 voters, decided that Apple, which recently released its fifth version of the iPhone, was cool enough to move up one spot, having sat below Aston Martin in 2009 and 2010.

Aston Martin only dropped to third, with YouTube taking second place, up from tenth.

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This Apple store employee is delighted his company won... or he's excited about the new iPhone

Glastonbury festival made the list at number seven, despite taking a year off this summer. There was also room for two ice cream brands, with Haagen-Dazs and Ben and Jerry's both making the top 20.

Other globally-recognised brands, including Bang & Olufsen, Google, Mercedes-Benz and Sony made the top 20 of the list, which saw brands ranked on their originality, authenticity, desirability, uniqueness, style and innovation.

Big risers this year included YouTube, BBC's iPlayer and Twitter, which didn't make last year's list at all.

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But there was no place for BlackBerry, which fell out of the list despite being sixth last year

Controversially, Facebook dropped out of the top 20, which may have something to do with its disastrous stock flotation earlier this year.

Other brands to drop out of the list completely include Vivienne Westwood, Alexander McQueen and Harley-Davidson.

To see this year's top 20 coolest brands, click through the slideshow below.

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  • 20. Nikon

    The camera company breaks into the top 20 for 2012

  • 19. Nike (down 10)

    Sports equipment giant Nike stays in the top 20 but tumbles ten places

  • 18. Skype

    Skype, the video messaging service owned by Microsoft, makes its first appearance in the list

  • 17. Vogue

    Vogue, whose US edition is edited by the legendary Anna Wintour, makes the list this year

  • 16. Mercedes-Benz

    The car company could only reach 16, far behind the top ranked car brand

  • 15. Ben and Jerry's

    The first of two ice cream brands to make the list, Ben and Jerry's and their punny names make the list at 16

  • 14. Selfridges

    Not in the top 20 last year, London department store Selfridges forces its way in at number 15 this year

  • 13. Haagen-Dazs

    Officially the coolest ice cream brand on the planet, Haagen-Daza just pipped Ben and Jerry's to the higher spot

  • 12. Bose

    Bose, makers of all good things electronic, reached number 12 this year, the spot fomerly owned by Dom Perignon

  • 11. Sony

    Sony, makers of the Playstation 3, were back into the top 20 this year

  • 10. Liberty

    The Liberty department store in central London came into the ranks at number 10

  • 9. Bang & Olufsen (down 4)

    Electrical goods store Bang & Olufsen could only get to number nine this year, falling four places

  • 8. Virgin Atlantic

    Virgin Atlantic, the only airline on the list, reached number eight

  • 7. Glastonbury

    Glastonbury festival managed to come into the list at number seven this year, even though it took a year off this summer

  • 6. BBC iPlayer

    New Director-General George Entwistle will be pleased the iPlayer is seen as the sixth-coolest brand in the UK

  • 5. Google (up 2)

    Internet overlords Google were at number five, one of the few risers in this year's top 20

  • 4. Twitter

    The enormous social networking site broke into the list as the highest newcomer, ranking at fourth

  • 3. Aston Martin (down 2)

    Aston Martin, favoured brand of James Bond, were finally vanquished, falling from number one after three years on top

  • 2. YouTube (up 1)

    Funny cat video sharing site YouTube rose one spot but was not able to claim top brand

  • 1. Apple (up 1)

    Apple, which pretty much owns the tech industry these days, stormed back up to number one, taking over from Aston Martin