Tech giant Apple has wrestled the crown of the UK's coolest brand from car makers Aston Martin, according to a survey by the company CoolBrands, while there was no place in the top 20 for BlackBerry, despite placing sixth last year.
CoolBrands, with the help of 3,000 voters, decided that Apple, which recently released its fifth version of the iPhone, was cool enough to move up one spot, having sat below Aston Martin in 2009 and 2010.
Aston Martin only dropped to third, with YouTube taking second place, up from tenth.
Glastonbury festival made the list at number seven, despite taking a year off this summer. There was also room for two ice cream brands, with Haagen-Dazs and Ben and Jerry's both making the top 20.
Other globally-recognised brands, including Bang & Olufsen, Google, Mercedes-Benz and Sony made the top 20 of the list, which saw brands ranked on their originality, authenticity, desirability, uniqueness, style and innovation.
Big risers this year included YouTube, BBC's iPlayer and Twitter, which didn't make last year's list at all.
Controversially, Facebook dropped out of the top 20, which may have something to do with its disastrous stock flotation earlier this year.
Other brands to drop out of the list completely include Vivienne Westwood, Alexander McQueen and Harley-Davidson.
To see this year's top 20 coolest brands, click through the slideshow below.
The camera company breaks into the top 20 for 2012
19. Nike (down 10)
Sports equipment giant Nike stays in the top 20 but tumbles ten places
Skype, the video messaging service owned by Microsoft, makes its first appearance in the list
Vogue, whose US edition is edited by the legendary Anna Wintour, makes the list this year
The car company could only reach 16, far behind the top ranked car brand
15. Ben and Jerry's
The first of two ice cream brands to make the list, Ben and Jerry's and their punny names make the list at 16
Not in the top 20 last year, London department store Selfridges forces its way in at number 15 this year
Officially the coolest ice cream brand on the planet, Haagen-Daza just pipped Ben and Jerry's to the higher spot
Bose, makers of all good things electronic, reached number 12 this year, the spot fomerly owned by Dom Perignon
Sony, makers of the Playstation 3, were back into the top 20 this year
The Liberty department store in central London came into the ranks at number 10
9. Bang & Olufsen (down 4)
Electrical goods store Bang & Olufsen could only get to number nine this year, falling four places
8. Virgin Atlantic
Virgin Atlantic, the only airline on the list, reached number eight
Glastonbury festival managed to come into the list at number seven this year, even though it took a year off this summer
6. BBC iPlayer
New Director-General George Entwistle will be pleased the iPlayer is seen as the sixth-coolest brand in the UK
5. Google (up 2)
Internet overlords Google were at number five, one of the few risers in this year's top 20
The enormous social networking site broke into the list as the highest newcomer, ranking at fourth
3. Aston Martin (down 2)
Aston Martin, favoured brand of James Bond, were finally vanquished, falling from number one after three years on top
2. YouTube (up 1)
Funny cat video sharing site YouTube rose one spot but was not able to claim top brand
1. Apple (up 1)
Apple, which pretty much owns the tech industry these days, stormed back up to number one, taking over from Aston Martin