Oooh - how exciting! We've just heard there's a new Elvis record.
Ah, just to clarify... it's actually a new Guinness world record for the biggest-ever gathering of Elvis impersonators.
Organisers of last weekend's Porthcawl Elvis Festival counted an impressive 814 Presley-a-likes during a rousing rendition of Hound Dog, which smashed the previous record held by 645 Nike employees at a sales convention in Las Vegas.
Now, we don't want to question this great achievement - but we do think some of the participants could have made a bit more effort with their Elvis costumes (if, indeed, everyone in this video was counted as one of the 814). Did the King of Rock 'n' Roll really wear a fur-trimmed cowboy hat, for example? We think not.
But enough quibbling! As the man himself said: we can't go on together with suspicious minds. Congratulations to all those involved!
And if you'd like to see some more amazing world records while you're here, you're in luck...
World's Tallest Man Stops Growing
Longest Slam Dunk
Most T-Shirts Worn At One Time
Best Guitar Hero III Player
Woman With Longest Legs
World's First BMX Triple Backflip
Most Bras Unhooked In One Minute
Longest Pose As A Human Flag
Fastest Text Message
Biggest Wave Surfed
Longest Run Of Human Dominoes