Swedish furniture giant IKEA have made a public apology for removing images of women from their Saudia Arabia catalogue.
The story appeared in the Swedish edition of Metro who compared the images of the Saudi catalogue with other IKEA catalogues in a spot the difference type gallery.
Perhaps the most shocking change is in the image a family in a bathroom- the original version features a man, woman and two children, while the Saudi Arabian version has deleted the woman from the scene leaving the other three frozen in their poses. Motherless.
"We regret the current situation," a spokesperson for the IKEA Group, Ylva Magnusson, said. "We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values."
The catalogue appears to have been doctored to fit in with other Saudi Arabian advertising - where women appear infrequently, and if so with most of their bodies covered.
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Sisley fashion brand.
Sean John's Unforgivable Woman fragrance.
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Wonderbra's infamous advert.
BaF's anti-domestic violence ad.
Red Tape menswear fashion brand.
Controversial French anti-smoking advert,
QSOL service provider.
A German MacDonald's advert.
Miquita Oliver in Women's Aid advert.
Advert for Chicolate chocolate substitute.
Skin Burn, anti-smoking ad
Tipalet cigarette advert.
TG4 television program entitled 'Paisean Faisean'.
Skyy alcoholic drink.
Anti binge-drinking advert
Pitney-Bowes Postage Meter
Government anti-drug driving advert
Advert against verbal abuse
Benson & Hedges
"Women can not be retouch away in reality. If Saudi Arabia does not allow women to appear [in public] or work, they lose about half their intellectual capital," Sweden's minister of trade Ewa Björling told Metro.
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Abercrombie & Fitch
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Pubic Hair Dye
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Clean and Dry Intimate Wash
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