Fans of Kanye West and Kim Kardashian will soon be able to get decked out just like the couple, as they are reportedly planning a joint fashion line.
The showbiz couple have put their heads together and realised that by combining their names they could set up a big business - and a clothing line seems like the natural step.
The venture into the world of fashion is not a new one for either of them, as Kanye already has a style collection and the Kardashian clan famously run the Dash boutique.
A source told The Sun: "They've both got massive fan bases who will buy their gear. It’s also a sign that they’re in the relationship for the long haul and they think it’s a romantic way to seal their relationship."
Kanye could be relieved that Kim is planning to stick around for a while, as her previous marriage lasted for just 72 days, and she started dating Kanye before her divorce had been finalised.
But fans of Kanye's music will be pleased to know he has not given up work on his day job, as he has been back in the studio hard at work on his latest album.
'People Look At Me ... Like I'm Hitler'
Kanye's latest gone-too-far remark? "I walk through the hotel and I walk down the street, and people look at me like I'm (expletive) insane, like I'm Hitler," he said while performing at The Big Chill concert in the UK on August 6. "One day the light will shine through and one day people will understand everything I ever did." We're not positive, but we're pretty sure referencing Adolf Hitler isn't the way to get <em>more</em> people to understand you.
'Yo Taylor, I'm Really Happy For You, And I'mma Let You Finish...''
It was the VMA acceptance speech heard 'round the world -- and it wasn't even by the intended recipient. When Taylor Swift won the 2009 VMA for Best Female Video, it was only a matter of seconds before Kanye West jumped up on stage to declare Beyonce the real winner in his eyes.
'But Beyonce Had One Of The Best Videos Of All Time!'
The defeated look on Swift's face and Beyonce's embarrassed/confused reaction was all caught on live TV during the MTV telecast.
When producers booked Kanye as a celebrity guest for a Hurricane Katrina Relief telethon, they had no idea he would use the opportunity to diss President Bush. But he did, going so far as to say, "George Bush hates black people." In November 2010, <a href="http://www.huffingtonpost.com/2010/11/02/george-bush-kanye-racist_n_777967.html" target="_hplink">Bush revealed in an NBC interview</a> that West's remark was the worst moment of his presidency.
Dissing The President
It's a cringe-worthy moment, for sure, but Mike Myer's on-camera uncomfortableness during West's tirade tops it all.
Kanye vs. Matt Lauer
In November 2010, West sat down with Matt Lauer on "The Today Show" to discuss <a href="http://www.huffingtonpost.com/2010/11/02/george-bush-kanye-racist_n_777967.html" target="_hplink">Bush's reaction to his remarks during the Hurricane Katrina telethon</a>. While West carefully chose his words, he turned an ordinary interview into a quasi-feud with Lauer when he brought up his VMA outburst. "Yo I really wonder if Matt Lauer thought that s*** was cool to play the "MTV" clip when I was speaking about Bush?" <a href="https://twitter.com/#!/KanyeWest" target="_hplink">West tweeted</a>. West cancelled his "Today Show" performance after the fallout from the interview.
Kanye West was all smiles before the 2007 VMAs and appeared onstage with fellow rapper 50 Cent (above). But after being nominated for five Moon Men and walking away with empty-handed, West was quite vocal about his disappointment, reportedly yelling backstage that he would "<a href="http://www.mtv.com/news/articles/1569313/kanye-west-hell-never-return-mtv-report.jhtml" target="_hplink">never return to MTV.</a>"
Caught On Tape
...And that backstage outburst was caught on tape. Yikes.
Not Helping The Cause
While performing at a 2005 Live 8 concert in Philadelphia, Kanye <a href="http://www.time.com/time/specials/packages/article/0,28804,1922188_1922187_1923051,00.html" target="_hplink">reportedly referenced AIDS as a "man-made disease"</a> that was "placed in Africa just like crack was placed in the black community to break up the Black Panthers."
Blame It On The Alcohol
When Kanye lost the Best Video award to Justice at the 2006 MTV Europe Music Awards, he decided to voice his opinion on the matter. Instead of taking the news of his loss quietly, West jumped up on stage to spew a profanity-filled tirade about how his video for "Touch The Sky" should have won instead. West later blamed his outburst on booze. "I had a little sippy sippy," <a href="http://www.mtv.com/news/articles/1544794/kanye-had-sippy-sippy-before-emas.jhtml" target="_hplink">he told MTV UK</a>, adding he planned to continue drinking after the show.