British breasts are getting bigger – and it’s the ladies living in the North, the Midlands and Ireland leading the charge.

Busts have grown by three sizes in just two years, with the best-selling bra size going up from a 34B to a 34DD.

And our cups are truly running over in Wales – with the most popular size being an E.

bra

British breasts are getting bigger

The research from Debenhams also revealed an astonishing 78 per cent of women admit to having squeezed into a bra that was a smaller size than they should be wearing.

Padded and push-up bras accounted for 70 per cent of bra sales from the store in the last year, compared to 36 per cent in 2010, suggesting the smaller-busted among us are keen to get in on the act.

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Head of lingerie buying and design, Sharon Webb, said: “Confidence is changing the shape of the nation. Fit is of paramount importance, a great fitting bra makes you look incredible on the outside and feel fabulous on the inside.

“If women want a bit of enhancement then they can invest in a simple padded or push up bra and see instant results by the fasten of a clasp - no expensive surgery required."

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    Number 1 spot in the cleavage chart: Holly Willoughby. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 2: Scarlett Johansson

    Number 2 in the cleavage chart: Scarlett Johansson. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 3: Beyonce

    Number 3 in the cleavage chart: Beyonce. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 4: Rihanna

    Number 4 in the cleavage chart: Rihanna. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 5: Marilyn Monroe

    Number 5 in the cleavage chart: Marilyn Monroe. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 6: Dita Von Teese

    Number 6 in the cleavage chart: Dita Von Teese. (Wonderbra Cleavage Hall) (Photo credit: PA)

  • Number 7: Katy Perry

    Number 7 in the cleavage chart: Katy Perry. (Wonderbra Cleavage Hall) (Photo credit: PA)

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    Number 8 in the cleavage chart: Brigitte Bardot. (Wonderbra Cleavage Hall) (Photo credit: PA)

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    Number 9 in the cleavage chart: Kim Kardashian. (Wonderbra Cleavage Hall) (Photo credit: PA)

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    Number 10 in the cleavage chart: Lara Stone. (Wonderbra Cleavage Hall) (Photo credit: PA)