Brendan Rodgers was well liked as Swansea City manager, so when he replaced Kenny Dalglish at Liverpool he was always destined to lose a few admirers irrespective of his likeable approach to football. Now some of those admirers could be among the club's own supporters, judging by his performances in Being: Liverpool.
Former Red Mark Lawrenson has said Bill Shankly "would be turning in his grave" at the fly-on-the-wall documentary. Chief executive Ian Ayre on a motorcycle doesn't help matters, but the man in charge of the team - Rodgers - is the star of the show.
And in a sneak preview of the denouement to the four-parter 'Brenton', as he has been nicknamed by jokers in reference to The Office's cringing boss, plumps for envelopes.
"The sky's the limit for you... I think there's three people who'll let us down this year and I've wrote them down already," Rodgers says to his squad ahead of the season's league opener away at West Brom, brandishing three white envelopes.
"We need to be together, but I think there's a maximum three who'll let us down. Don't be the one."
As it happens, 11 let him down the following day as Liverpool lost 3-0 at the Hawthorns.