A Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube.

Lines such as a 'I hate it when my phone charger won't reach my bed' and 'I hate it when my house is so big I need two wireless routers' are read out by Haitians, most of whom live on less than a dollar a day.

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It's one of the first campaigns that is trying to “reverse-trend” a popular hashtag and has been watched millions of times in just five days.


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Water Is Life has reported a rise in donations and advertising company DDB, which made the video, has been widely praised for its hard-hitting campaign.

Executive Creative Director at DDB New York, Matt Eastwood, told the Huffington Post UK said he hoped to eliminate the #firstworldproblems hashtag

"#FirstWorldProblems allows its user to self-mock the petty concerns of those in so-called “first world” countries, yet seem strikingly insensitive when compared to real issues across the world.

"Our belief is that although the #FirstWorldProblems hashtag was created as a self-mocking mechanism for the privileged, these tweets about "problems” also showcase a lack of sensitivity about serious concerns and the ways that social media users can help improve real problems."


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Donations to the Water Is Life campaign have gone up since the video was filmed


He explained how the Haitians were more than happy to take part in the pro-bono project.

"The Haitian people were in on the joke. The #FirstWorldProblem tweets were funny to them too and elicited laughs as we asked them to read our their lines, because the ‘problems’ that we were describing were so mundane."


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Eastwood said that they decided to ask Haitians to take part as the nation is the poorest in the Western Hemisphere.

"It really humbled us to spend time with those who were happy despite these less than ideal living standards.

"There was electricity for roughly two hours per day at the discretion of the power company, so all equipment had to be battery operated.

"And since they were there with a team who was digging a well for the town, there was no running water at the time. "


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A quick Twitter search for #firstworldproblems shows that though the hashtag is not completely gone, the video has spread a greater level of awareness. Many are using the hashtag to post the video, in a reversal of the original phenomenon.

Underneath the Water Is Life YouTube video, the comments are littered with praise for the clip and people urging others to donate.

One writes "This really touched me...especially knowing that they probably don't even know what these thing are and that our children complain about these "first worldproblems" I am inspired and touched by this vide thank you"

While another posts "I hate when youtube makes me realize how selfish I am... :( Let's donate!"

Take a look at some pictures below showing what life is like in Haiti

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  • A man carrying snakes around his head parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell vegetables at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell vegetables at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • Michel Martelly

    Haiti's President Michel Martelly, center, dances during a parade in Port-au-Prince, Haiti, Sunday, July 29, 2012. (AP Photo/Dieu Nalio Chery)

  • A man in a butterfly costume participates in a parade in Port-au-Prince, Haiti, Sunday, July 29, 2012. (AP Photo/Dieu Nalio Chery)

  • Two women pose for pictures during the Carnaval des Fleurs or Carnival of Flowers in Port-au-Prince, Haiti, Sunday, July 29, 2012. The carnival, a three-day festival, marks new beginnings and the revitalization of Haiti with a Sunday parade, concerts and street dancing. Some critics have questioned the wisdom of spending about $1.6 million on the event. The government countered saying the celebration boosts morale and provides jobs. (AP Photo/Dieu Nalio Chery)

  • A reveler covered in body paint takes part in Carnaval des Fleurs or Carnival of Flowers in Port-au-Prince, Haiti, Sunday, July 29, 2012. The carnival, a three-day festival, marks new beginnings and the revitalization of Haiti with a Sunday parade, concerts and street dancing. Some critics have questioned the wisdom of spending about $1.6 million on the event. The government countered saying the celebration boosts morale and provides jobs. (AP Photo/Dieu Nalio Chery)

  • A worker uses a stick to stir pieces of animal skin boiling in a vat behind the slaughterhouse in Croix-des-Bouquets, Haiti, Friday, Oct. 5, 2012. Boiled animal skin is used in a soup to make a street food known as "Bega." (AP Photo/Dieu Nalio Chery)

  • A man is seen inside a paper mask during a parade in Port-au-Prince, Haiti, Sunday, July 29, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    People parade during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • A Queen, center, gestures during a parade in Port-au-Prince, Haiti, Sunday, July 29, 2012. (AP Photo/Dieu Nalio Chery)

  • People parade during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A woman parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • A student runs to catch a school bus on the first day of back-to-school, in Port-au-Prince, Haiti, Monday, Oct. 1, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A woman parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • People parade during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A woman parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A woman parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A woman parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    A man parades during carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • Miryam Julien

    People pose for pictures during a parade of carnival of flowers in Port-au-Prince, Haiti, Monday July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • A man rides a bike past the national palace, damaged by the January 2010 earthquake, during a parade of carnival of flowers in Port-au-Prince, Haiti, Monday, July 30, 2012. (AP Photo/Dieu Nalio Chery)

  • HAITI-PROTEST-COST-GOVERNMENT

    Haitians protest against the government and the cost of living on September 30, 2012 in Port-au-Prince. The demonstrators are demanding the departure of Haitian President Michel Martelly. AFP PHOTO/THONY BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-PROTEST-COST-GOVERNMENT

    Haitians protest against the government and the cost of living on September 30, 2012 in Port-au-Prince. The demonstrators hold red cards demanding the departure of Haitian President Michel Martelly. AFP PHOTO/THONY BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • Two students walk through a downtown street on their way to school for the first day of classes of the new school year, in Port-au-Prince, Haiti, Monday, Oct. 1, 2012. (AP Photo/Dieu Nalio Chery)

  • A supporter of Haiti's President Michel Martelly wears a mask during a rally in Port-au-Prince, Haiti, Monday, Oct. 1, 2012. Martelly returned to Haiti on Monday after attending the 67th session of the United Nations General Assembly at U.N. headquarters in New York. (AP Photo/Dieu Nalio Chery)

  • People carry sacks containing plastic bottles on a wheelbarrow to sell at a Haiti recycling office in Cite Soleil, Port-au-Prince, Haiti, Monday, Oct. 1, 2012. Haitian merchants on Monday ignored the first day of a government ban on the sale and general use of plastic bags and foam food containers. (AP Photo/Dieu Nalio Chery)

  • HAITI-MARKET

    Haitian man sells bottles of soda, October 4, 2012 in the commercial center of Petion-ville, suburb of the capital Port-au-Prince. AFP PHOTO Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE

    A Haitian child is given a haircut on a street, October 4, 2012 in the center of Petion-ville, suburb of the capital Port-au-Prince. AFP PHOTO Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-MARKET

    A Haitian vendor sells goods on October 4, 2012 in the commercial center of Petion-ville, suburb of the capital Port-au-Prince. AFP PHOTO Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell vegetables and fruits at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    A vendor sells vegetables at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell vegetables at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell vegetables and fruits at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    A vendor sells chicken and fish at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • HAITI-DAILY LIFE-PUBLIC MARKET

    Vendors sell goods at an outdoor market in the 'Freres' neighborhood of Port-au-Prince on October 6, 2012. AFP PHOTO/Thony BELIZAIRE (Photo credit should read THONY BELIZAIRE/AFP/GettyImages)

  • Children play at a beef market in Port-au-Prince, Haiti, Tuesday, Oct. 9, 2012. (AP Photo/Dieu Nalio Chery)