Mitt Romney had his staff bring him "binders full of women", the Republican candidate revealed during his presidential debate with Barack Obama.
Romney's claim came as he sought to explain what he had done in his career to advance the cause of women in the workplace, specifically how he had asked to be given more female names to serve in his cabinet while he was governor of Massachusetts.
Perhaps inevitably the line led to an outbreak of gleeful mirth among those watching, falling over each other with the image of Romney leafing through a Filofax of women.
The line also spawned a 'Binders Full Of Women' Tumblr blog and of course, a spoof Twitter account.
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