Simon Cowell has been linked to a string of beauties over the years, and his latest squeeze is no exception - he is reportedly dating Jenson Button's model ex-girlfriend Louise Griffiths.

The reality TV judge, who has previously dated Sinitta and Jackie St Clair, separated from his on/off fiancee Mezhgan Hussainy earlier this year and has been focused on promoting the American version of 'The X Factor'.

However, it appears Simon is now putting the split behind him - he is said to have been getting close to singer/model Louise, who was engaged to Formula 1 ace Jenson in the early 2000s and also appeared on the second series of 'Fame Academy'.

The Sun reports the stars have met up several times, with Simon even inviting the beauty to Los Angeles to celebrate his 53rd birthday earlier this month.

A friend of Griffiths' tells the publication: "She and Simon have started to get very close. It is early days but there is certainly a chemistry between them.

"She knows there are commitment issues. Currently this is not serious but the beginnings of a promising relationship."

Simon's agent Max Clifford says: "There's been two or three very attractive ladies who people are asking about in relation to Simon - and I'm not sure of any of them."

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