Like many, HuffPost UK Lifestyle were undeniably intrigued by Chanel's decision to have a man advertising its iconic female fragrance (No 5).
But the only smell that came to mind, while watching Brad Pitt in his arty black and white advert, was that of bulls**t.
Sadly for the Ocean's Eleven actor, we weren't the only ones.
It didn't take long for the parodies to come flooding in, mocking the conceptual aesthetic lighting, apparent lack of script or direction and, last but not least, Brad's facial hair.
"It's not a journey, every journey ends but we go on. The world turns and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck, my fate, my fortune.
"Chanel No.5. Inevitable."
Chanel claims that Brad provides "the perspective of a man on the most feminine fragrance of all time". But in all honesty, this team would prefer former brand ambassadors Nicole Kidman, Keira Knightley or Audrey Tatou any day.
Let us know which of the following parodies is your favourite...